Monday, October 5
Waltham, MA

Vistaprint’s all-new US HQ

S&H_LogoBLUEEver felt like you needed a fresh perspective on your business?

Tired of the same old, same old?

After five years of Spark & Hustle, we started feeling the same way, too. So we’re shaking things up.

We know you’re oozing with passion — we are too.

But are you compelling?

Vistaprint is opening its doors at the company’s brand new US HQ just outside Boston in Waltham, Ma, to allow us to deliver a Spark & Hustle day that’s all about creating the most COMPELLING version of you and all you have to


Our all-new FRESH format

No ordinary hotel ballroom set up No vendor tables to distract you No repeat speakers that you’ve heard before

Raising the Bar

We’re tossing out the old model and raising the bar on what we deliver fresh for you.

One High-Impact Day with One Singular Focus:

Only one thing remains the same: a powerful, kick-butt group of business owners under one roof, including YOU.

We’re keeping this day very simple. So simple that we may even confuse you.

Let’s clarify…

You can attend countless conferences that focus on teaching you a new skill, walking you step by step through a profit model structure and feeding your soul with awe-inspiring motivational business owners with tales of ”I did it, so can you!”

Heck, for five years we’ve delivered versions of this experience.

It’s time to change things up because we like to keep it fresh.

The Spark & Hustle business owner is NOT typical: you don’t desire or require typical. You’re unique and this particular event is too.

We’re saying NO to breakout sessions – we’re all in this together.

We’re saying NO to vendor tables – 100% of the focus is on YOU!

We’re saying NO to over-packed agendas – we have ONE singular focus.

Let’s determine your next gutsy move so you can stay fresh and relevant.

Imagine a fun-filled high-energy room with creative, imaginative, smart business owners ”playing” together to discover their next big idea, pulling back to see what’s right in front of them and collaborating to identify that one missing piece that will deliver results.

P.S. Sunday night we’re meeting in the lobby of aLoft Lexington in our jammies from 9:00-10:30 pm! Yup, Tory’s hosting a pajama party!


  • Hope it’s not sold out — register before 10/2 -Can’t believe it’s taken me so long to make up my mind. Geez! Better late than never.

The Details

We’ve partnered with two top creative agencies to help us deliver a hands-on, interactive and visionary day.

Doors will open at 8:45 AM and the workshop will begin promptly at 9:00 am. The day will conclude at 4:00 PM. Lunch, light snacks and beverages will be served.

Without giving it all away, here’s a sneak peek:

  • Unleash New Ideas: Tactics for changing the way you think
  • Ignite Brand Love
  • Small Changes, Big Impact: A guide to keeping your brand’s look fresh

AND MORE, but we’re not telling because we want to keep it FRESH.

The Spark & Hustle team is designing this busy, beneficial day… and Vistaprint is graciously allowing us to use its brand new facilities.  


AJ Gerritson

  • Screen Shot 2015-07-15 at 1.46.44 PM

    AJ Gerritson is obsessed with making clients happy. When he co-founded 451 Marketing in 2004 with partner Nick Lowe, their purpose was simple: Create an agency that brings the big ideas that help Ignite Brand Love for clients.

    Today, AJ oversees the agency’s strategic direction as well as the sales and marketing efforts for the Boston, New York, and Los Angeles offices. He brings over 15 years of experience in brand strategy, public relations, advertising, search engine optimization, and interactive marketing to the national, award-winning agency.

    AJ is an active member of the Greater Boston business community and currently sits on the Board of Directors for the CITI Center for Performing Arts, the Old North Church Foundation and March of Dimes of Boston and the advisory board for Special Olympics Massachusetts. In 2010, the Boston Business Journal named AJ to the 40 Under 40 Class.

    He received a BA in Journalism from University of Massachusetts at Amherst, where he captained the Men’s Rugby Team and was named a two-time All-American. He also played professionally in Ireland for the Young Munster Rugby Football Club. AJ resides in Hull, MA with his wife Meaghan and their children Jack and Elle.

Bridget O'Brien

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    Bridget O’Brien is Vice President of Marketing where she is responsible for the strategic, creative, and operational aspects of Vistaprint’s brand strategy and activation of go-to-market campaigns.  She oversees an internal Agency of 120 professionals responsible for the company’s brand management, advertising campaigns, social media, content marketing and public relations. While developing the new brand strategy, Bridget was heavily involved in customer research and participated in many face-to-face interviews, getting to know the micro business space inside and out.

    Prior to joining Vistaprint in February of 2010, Bridget was a Senior Vice President of Marketing at Fidelity Investments. While there she led the company’s private equity marketing and was responsible for orchestrating strategic marketing initiatives for that area of the business. Additionally she served as a communications consultant to the company’s portfolio investments.

    With over 20 years of experience in marketing and communications, Bridget has held global management positions in a variety of industries including enterprise software, investment banking, manufacturing, and advertising.

    Bridget earned her B.S. in Advertising from the University of Texas, Austin.

Location: The event will take place at Vistaprint’s new, not-yet opened US Headquarters in Waltham, MA, just outside Boston. Boston Logan International Airport is about 25 minutes away.


275 Wyman Street

Waltham, MA 02451

Parking: Ample free parking is available.

A shuttle will be available between the hotel and the event.

Recommended Hotel:

Aloft Lexington Hotel

727 Marrett Road

Lexington, MA 02421

(781) 761-1700

Click here to visit the Aloft Lexington Hotel website. Or call reservations at 877-462-5638 and mention the Spark & Hustle room block.

Customer Service Call: 212-290-2600


How long will tickets be available?

Tickets are available on a first-come, first-served basis and space is limited. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?

Lunch, light snacks and beverages will be provided. Be sure to have breakfast prior to arriving as it will not be served.

What should I wear?

Our event is business casual. No sweats, sneakers or sloppy attire!

What should I bring?

We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made.

Are cell phones allowed?

Yes, but we ask that you kindly turn your phone to silent before entering the event.

Can men attend?

Men are welcome and encouraged to attend Spark & Hustle!

Can I cancel my ticket if I’ve already paid?

Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to three days before the event start. To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

What is the Pajama Party?

JuJu Jams is sponsoring the Sunday Night PJ Party hosted by Tory and Jenn. Meet Tory and Jenn in the aLoft Lexington lobby from 9:00-10:30 pm. Don’t forget your jammies!

Can I purchase tickets on site?

No, tickets must be purchased online.

logoSunday Night PJ Party!

JuJu Jams, a patent pending line of supportive yet comfortable loungewear with a built in adjustable bra, is sponsoring the Sunday Night PJ Party hosted by Tory and Jenn. JuJu Jams provide support, comfort, and modesty when lounging with family and friends.

For a limited time JuJu Jams is offering Spark & Hustle event attendees a discount of 30% off site wide when you visit Use the code SPARK30 at check out. Grab your jammies at meet us in lobby of aLoft Lexington from 9:00-10:30 pm!

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