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So far has created 51 blog entries.

Sales and The Unchanging Economic Laws

There are many reasons why people will say “no” to buying a product or service they were considering and would like to buy. Often, it is money-related. Always, it is price-cost-value-related.

There is an economic law that is immutable and unchanging. It has always been, is now and always will be. And unless other Universal Laws […]

What Makes You Shine?

My daughter Emma is an iPhone case connoisseur. She spots them everywhere we go—always on the lookout for interesting designs. So it came as no surprise when she ordered a sparkly one online that had everyone complimenting on the streets of New York.

Normally, I couldn’t care less about this stuff, but Emma surprised me with […]

Brand You: The Basics of Personal Branding

Back in 1997, Tom Peters articulated a concept that had been around for decades: “Brand You.” In an influential article in the magazine Fast Company, Peters argued that it’s no longer enough to be quietly talented and hardworking in order to get ahead. While skills remain crucial, he noted, success in the modern global marketplace […]

10 Tips for Starting a Product Business

1) Take a stand for yourself.  If you are dissatisfied with your current circumstances no one will fix them — except for you. It doesn’t do any good to blame the economy, your boss, spouse or family. Change can only occur when you make a conscious decision to make it happen.

2) Hold onto Your Money and Gain […]

Three Tips for Retailers to Rock the New Fiscal Year

Happy New Year Retailers!

January 31st was the end of the 2011 Fiscal year for retailers. You know what that means- all the fun stuff…NOT! Reports, number crunching, revising plans, evaluations, etc. This is when you tie up all the loose ends and get ready for a fresh start. Our new fiscal year official began February […]

Change How You React to Failure

Everyone loves the sound of the word ‘yes’… it’s so positive and empowering. And then there is, no. ‘No’ is just the opposite: negative, draining… the antithesis of yes. But what if that could change?  What if you could achieve every goal and reach every personal dream simply by changing the way you think, feel, […]

My Nine "Ah Ha" Realities

I’ll be 42 tomorrow.

All week I’ve received early birthday wishes on Facebook and several gracious gifts have arrived in the mail.

Perhaps my favorite note came Tuesday night via email from my friend Laurie Baggett. She wrote, “Since I’ve met you, you’ve looked younger every year, accomplished even greater things, and changed more lives.”

Hard to beat […]

Must Have’s for Your Retail Pitch – Defining Your Consumer Target

Defining your target consumer helps retail buyers understand the type of shopper you are driving to their store.  Here are two perspectives for how to use “The Consumer Target” in your retail pitch – one from the Entrepreneur and the other from the Buyer.

From Romy, The Entrepreneur

Knowing who your target consumer is helps you to […]