Networking’s Top Tips
Networking has a bad reputation as a superficial forum for shameless self-promotion. Yet real networking is about establishing mutually beneficial, lasting connections, one person [...]
Networking has a bad reputation as a superficial forum for shameless self-promotion. Yet real networking is about establishing mutually beneficial, lasting connections, one person [...]
Your pitch must answer the question, “How will your product or brand drive my stores’ financial performance?” Retail buyers are measured by the financial [...]
The most satisfying thing about the work I do is the incredible women I meet. They come from all walks of life, with different [...]
My little Emma’s at it again. No doubt she’d like to trade places with me: She’ll run Spark & Hustle, and I’ll take her seat [...]
No one needs us. Everything they used to need from us – information, answers, ideas, advice – is available to them right now, for [...]
There are many reasons why people will say “no” to buying a product or service they were considering and would like to buy. Often, [...]
My daughter Emma is an iPhone case connoisseur. She spots them everywhere we go—always on the lookout for interesting designs. So it came as [...]
Back in 1997, Tom Peters articulated a concept that had been around for decades: “Brand You.” In an influential article in the magazine Fast [...]
Everyone loves the sound of the word ‘yes’… it’s so positive and empowering. And then there is, no. ‘No’ is just the opposite: negative, [...]
Spanx founder Sara Blakely was just named the youngest woman to hit the Forbes list of self-made billionaires. No inheritance, no lottery winning. Just [...]
Defining your target consumer helps retail buyers understand the type of shopper you are driving to their store. Here are two perspectives for how [...]
1. Get Appy – Yes, there’s an app for that! An Internet fax service with apps for your mobile device will enable you to keep your expenditures [...]
In New York City last week, across from the library, there was a man pacing on the sidewalk, barking something hysterically at the top [...]
The first day of the month brings new hope and new promise. It’s a clean slate and fresh start. Give us 45 minutes to [...]
Telling the story of how your product came to life often times helps explain why a shopper should buy your product and also creates [...]
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