Dallas, TX • June 21, 2012 • DoubleTree by Hilton Dallas
On Thursday, June 21, 2012, Tory Johnson brings Spark & Hustle to take over Dallas for one jam-packed, high-energy day enabling you to experience big breakthroughs in your business and yourself. You’ll learn, laugh, and leave with a treasure trove of value.
Women attend our events for two main reasons: content and connections.
- Learn fresh ways to build your business and boost your bottom line
- Meet prospective clients, customers, collaborators and champions
That’s the Spark & Hustle advantage—come join us.
Come join us and let’s make it happen together!
**Deadline to enter the Lifetime Moms Contest is 4:59:59PM ET on 6/11/12. Entries submitted after this will not be accepted.**
Register today to take advantage of the EARLY BIRD rate – $77.00 for the one-day event (regularly $97.00).
Or try our PERFECT PAIR. Save money and purchase two tickets to bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor. Just $134.00 for two tickets (regularly $174.00).
Here’s what you can expect:
- Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
- There’s no time to get tripped up, so we’ll reveal powerful time management techniques and we’ll bust the real fears that may be preventing you from tackling all you want.
- Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
- This isn’t a hobby, so we’ll talk openly about money—from readily available funding sources to pricing for profit to sales techniques that are anything but sleazy.
- Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.
Time: Doors open at 8:15 AM for registration and the program will begin promptly at 9:00 AM. Seating is on a first-come, first-served basis so make sure to be on time! The day will conclude at approximately 5:00 PM.
- 8:00 AM – Registration Begins
- 9:00 AM – Welcome
- 10:00 AM – Morning Programs Begin
- 12:00 PM – Lunch and Activities
- 1:00 PM – Afternoon Programs Begin
- 5:30 PM – Event Ends
Want to Volunteer? At each event, we have a limited number of spots for volunteers to assist our staff. If you’re interested, you must be willing to arrive by 7am and stay until as late as 7pm. You will enjoy bits and pieces of the event, but you’ll also be assigned a designated role with various tasks that will prevent you from experiencing the program like a registered attendee. It’s a fast-paced day with lots to juggle. If you’ve worked in client-facing roles and aren’t afraid to roll up your sleeves to help execute an amazing event, send us an email to email@example.com telling us about yourself in 200 words or less. Explain why you’d be the perfect volunteer. Include your contact details too. Thanks!
Lindsay Phillips, founder of Lindsay Phillips LLC
Lindsay Phillips is the energetic inspiration and founding force behind SwitchFlops. Her footwear concept evolved from a high school art project—amazed by the response, Lindsay began designing functional flops with colorful straps, each adorned by a unique button. Her idea evolved when she realized that by using hook-and-loop fasteners she could create one shoe with many straps–unlimited choices with minimal effort. This simple, yet brilliant innovation was the birth of SwitchFlops.
- Almost threw in the towel when…: “We got our first shipment of straps for the shoes and all of the buttons were loose. My mom and I had to individually re-sew all the adornments on to make them saleable. As an entrepreneur you have to learn from your mistakes, laugh, and move forward with a smile.”
TESTING YOUR CONCEPT TO ENSURE SUCCESS
Paige Clark, founder of MOGO Design
Paige Clark is an attorney/CPA/designer who combined her business and creative skills to found MOGO Design in 2009. Paige patented the MOGO technology and as President and CEO is involved in all creative and management aspects of MOGO. Her design motto: Love it yourself BUT test it out with your target market too!
- I almost threw in the towel when: “My first set of samples came back rusty and falling apart.”
- Five fitting words: “Tenacious, audacious, courageous, trusting and hopeful.”
- When the going gets tough, I: “Cry for 10 seconds and then charge ahead.”
- The most daring thing I’ve ever done: “Rock climb in the desert of Mexico with a Mexican cowboy”
Anna Phillips, founder of The Lash Lounge
Anna is the founder and CEO of The Lash Lounge, Texas’ first eyelash extension salon franchise. As a licensed esthetician, massage therapist and permanent make-up artist, Anna has worked in the beauty industry for nearly 10 years and become on expert on eyelash extensions and other beauty enhancement procedures. The Lash Lounge currently has seven locations throughout DFW and Austin and has become the industry gold standard.
Lisa Britten, founder of Sugar Queen Cupcakes
Lisa Britten is passionate about baking and decorating, and now she’s sharing her delectable creations with you. Her rich, flavorful cupcakes come from a decade of experimenting with yummy flavors to perfect her personal recipes. Lisa continues to test new recipes, and she appreciates receiving customer suggestions and requests for additional flavors. Her personal approach to quality and taste is why Sugar Queen Cupcakes is building a devoted following in North Texas. It’s also why the Berry Pecan cupcake was designated the Official Cupcake of Texas.
- Almost threw in the towel when…: “Two weeks before the grand opening of my first shop my daughter was hospitalized and diagnosed with Type 1 Juvenile Diabetes.”
- Daring decision: “Entered a baking competition against all of the other cupcake shops in the state for The Official Cupcake of Texas title. But I won!”
- Little known fact: “My first career goal was to be a firefighter/paramedic.”
Julie Niehoff, Reg. Dev. Dir of Constant Contact
Julie Niehoff has more than ten years of marketing communications experience, specializing in technology marketing. She successfully launched her own consulting business, and co-founded an online resource website for event planners. Julie specializes in helping small businesses, associations and organizations utilize technology as a part of their marketing plan, as well as build effective relationships with their customer and member base.
- Daring decision: “I lost a bet in a dart game and as a result had to agree that at some point I would sing in public, on cue, no matter what. A year later, I got a phone call with instructions to come to the Cotton Bowl that afternoon – no notice at all – and had to sing the national anthem for a Major League Soccer game that was being broadcast on ESPN. I did it! (…And the next time I bet him on a dart game, I won a Jeep. :))
HOW TO SECURE PR
Jessica Nunez, founder Nuñez PR Group
Jessica founded Nuñez PR Group in 2006 as a full-service communications agency providing a range of services including public relations, media relations, social media, ePR, corporate communications and crisis communications. Nuñez PR Group serves clients specializing in consumer products, fashion/retail, real estate, technology, restaurants, healthcare and B2B. Nuñez PR Group is highly regarded for its strategic planning and commitment to generating successful results. The company’s strategic PR initiatives have resulted in higher sales, increased Web traffic, greater awareness and a more positive public perception for clients.
- Little known fact: “I tried to join the Air Force. The recruiters actually tried to talk me out of it! I pushed on and right before the bus left for boot camp, I backed out.”
Connie Hughes, founder of Smockity Frocks
*This speaker was selected by LifetimeMoms.com
Connie is a former public school teacher turned home school mom of 8. She has been married to the same hunka-hunka burnin’ love for 26+ years. They raise chickens and children together in the noisiest house on their road. She blogs daily about large family living, homeschooling, parenting, crafts, recipes, and more, all with a smidge of humor at SmockityFrocks.com.
- Almost threw in the towel when…: “People started sending me hate mail.”
- Little known fact: “I can milk a cow.”
Debbie Sardone, CO-Founder of KYSO Consulting, Inc.
Debbie Sardone is a leading expert in the cleaning industry. She started her business out of the trunk of her car and grew it to one of the largest maid services in the country. Her national nonprofit has helped thousands of women receive free housecleaning while battling cancer, and her global consulting business helps maid service owners get where they want to be in business.
- Ever almost throw in the towel?: “I thought I would have to choose between business success and family priorities. But instead, I learned to balance my priorities around my business goals.”
SALES AND SCALE
Scott Schilling, founder of Schilling Sales and Marketing
Scott Schilling is founder of Schilling Sales and Marketing, Inc.—an organization committed to providing Inspired Answers to Today’s Challenges. Scott has presented at over 1,500 events and it’s his life’s purpose to Inspire and empower others to serve humanity through living their life’s purpose in Spirit, Love and Joy!
- Daring decision: “Venturing out on my own speaking and training quitting my secure job as VP of Sales and Marketing to follow my heart and passion.”
OVERCOMING FEARS AND BUILDING CONFIDENCE
Jennifer Weintraub, founder of Sugar Photography
Jennifer began her photography business while pregnant with her second child, as a way to “find herself in the chaos of motherhood, and help feed her soul.” After the adoption of her third child, her business needed to step up and support her three children and herself as a newly single (divorced) mother, and it has managed to surpass that test. Winner of national gold medals for her photography, her work has been featured on billboards, national ad campaigns, and her work with celebrities has been published in People and OK! Magazine. Recently voted Favorite Family Photographer by Dallas Child and ‘Best in Big D’ by D Magazine, this self-taught photographer and instinctual entrepreneur juggles family and career while never losing her sense of humor, or herself.
- Almost threw in the towel when…: “I realized I need to turn my business-on-the-side into a true income-producing company, all while navigating my divorce, finding my footing as a single parent, and doing my best to keep life as routine and ‘normal’ as possible for my three young children. The temptation of a ‘real’ job (with health insurance!) was extremely tempting, but following my passion and trusting that all would work out has led me to a point in my life that I never could have imagined.”
TABLE HOSTS FOR INFORMAL LUNCH DISCUSSIONS ON SPECIFIC TOPICS:
Creating an Atmosphere that Breeds Sales and Success
Tracey Schwartz, Stella & Dot Founding Senior Director
Stella & Dot Founding Senior Director Tracey Schwartz wanted a second act that allowed her to maintain her lifestyle and be her own boss. Tracey was always a busy working mom. She raised her now grown children while she built her career as a Sr. Registered Sales Assistant at Morgan Stanley. Nearly three years ago, when she was thinking about what to do with the next phase of her life, Tracey was a guest at a Trunk Show and fell in love with the Stella & Dot business model and philosophy. Tracey believes working hard at something you love will result in personal success 99% of the time!
Tech Tools to Simplify and Streamline
Cindy Morrison, Social Media Strategist
Emmy-winning journalist Cindy Morrison teaches everyone from network TV journalists to corporate CEOs how to strategically use social media to build brand loyalty, raving fans and their bottom line. Her social media savvy has been highlighted on national media like CBS’s “The Talk” & The Washington Post and she’s even helped create social media buzz at star-studded Hollywood fundraisers.
Give By Design: Incorporating Cause Marketing and Giving Campaigns into Your Business Model
Kimberly O’Neil, Social Entrepreneur and CEO of The Giving Blueprint
Kimberly O’Neil has been serving communities for as long as she can remember. A veteran government and non-profit executive, she was appointed as the youngest African American woman City Manager in the United States, worked in the Executive Office of former D.C. Mayor Anthony Williams and served as the President/Executive Director of Pro Football Hall of Famer’s Darell Green’s non-profit the Youth Life Foundation. After a 17 year career, Kimberly took a leap to follow her purpose of social entrepreneurship. She created The Giving Blueprint, a company focused on designing opportunities for professional athletes, entertainers and business executives to partner with causes for which they are passionate. She is also the founder of LeadershipDen, a development and mentor program for emerging leaders under 35, and owns H Kay Travel Services, a full service luxury travel and lifestyle management company.
How You Can Generate Media Coverage For Cash
Aprille Franks-Hunt, creator of Women Recharged
Aprille Franks-Hunt, Mentor & Small Business Turnaround Strategist is the creator/CEO of Women Recharged, a powerful movement designed to spread the global message of transformation through her compelling LIVE, LEARN, and THRIVE mantra. Whether personally or professionally, Aprille is your go-to girl. She is also the author of Confessions of an Independent Woman, her memoir inspired by life’s challenges and triumphs.
BONUS EXPERTS: Benefit from the expertise of lunchtime table hosts who will share deep knowledge on specific topics with attendees. You’ll have the option to choose the table of your choice.
Sponsors + Vendors
Meet directly with our sponsors and vendors at this event!
If you’d like to become a sponsor or vendor, contact us today.
DoubleTree by Hilton Dallas Near the Galleria
4099 Valley View Lane
Dallas, TX 75244
Parking: There is ample complimentary parking on site.
Partner Hotel: DoubleTree by Hilton Hotel Dallas Near the Galleria
4099 Valley View Lane
Dallas, TX 75244
Click here to visit the DoubleTree by Hilton Hotel Dallas Near the Galleria website.
We’ve negotiated super low rates just for you!
Standard Double/Single rooms are available for $109.00 per night.
These rates are available until June 7, 2012 or until all rooms are filled.
To reserve your room, call 1-800-222-8733. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.
Register today to reserve your room. Space is limited.
If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become one of Tory’s Top 20 at the event in your area.
It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)
As a token of our appreciation, we’ve created a sensational benefits package to honor your support.
If you’re interested and ready to rock, please send an email to firstname.lastname@example.org letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.
How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.
Will food be provided?
Lunch, light snacks and beverages will be provided. Be sure to have breakfast prior to arriving to the conference as it will not be served.
What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.
What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.
Is early check-in available?
No, registration will open at 8:15 AM. Entry is not permitted prior to that time.
What if I’m late?
The conference will begin promptly at 9:00 AM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open from 8:15 AM – 5:00 PM.
Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 20 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!
Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.
Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.
Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.
Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.
Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!
Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.
Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at email@example.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.
Can I purchase tickets on site?
No, tickets must be purchased online.