Dawn E. Berryman, Market Mommy
Market Mommy, an Ohio-based business launched in 2009, teaches mom entrepreneurs how and where to market their businesses on a budget.
‘Ah ha’ moment that led to launching the business: While running my online photo card business, I saw how many other business owners were struggling with marketing and how expensive it really was. I saw that affordable marketing services were desperately needed by mom entrepreneurs. Since my background and work experience is in marketing, I thought it was the perfect opportunity to help others at a reasonable cost.
Ideal customer: Women who own or are launching small online businesses while raising children.
First customer: My very first client was a graphic design client who needed someone to create an online advertisement. She saw the advertisements I had created for my own business and hired me to design hers.
Measuring success: Success is taking two steps forward even though you just took one step backwards. If I am focused on my goals and moving forward, even a little, then I feel as though I’m being successful. My audience and client list are constantly growing and to me, that’s very important.
Surprise!: The number of friends I’ve made. The network of women business owners online is amazing and supportive. I’ve partnered and worked with several great women and even had the chance to meet some of them in person. It has been a fabulous experience that has allowed me to learn from them and hopefully them from me.
Promoting sales: I’ve formed some great relationships via Twitter and can directly correlate sales with announcements I’ve made on Facebook.
What you wish you would have known: How much time Market Mommy would consume and the importance of legal services.
What keeps you up at night (business wise!)?: Most often it’s trying to find the time to implement new ideas. I’m never short on ideas, but always short on the time needed to act on them.
Ever tempted to throw in the towel and just get a job?: Yes! Owning a business isn’t easy. Balancing that business while raising young children definitely isn’t a cake walk. I can’t imagine a business owner who hasn’t struggled at one point or another. But, if it wasn’t challenging it wouldn’t be as rewarding either.
Pricing: My target market is small business owners who have a very limited marketing budget. From the beginning, my goal was to help those with limited resources understand marketing and what it could do for their business. Therefore, my goal has always been to price my services low so that they are affordable. I truly feel that my customers are getting good value for their investment.
Funding: I had a small amount to start with, but for the most part I’ve been reinvesting a lot of my profit back into my business. In order for Market Mommy to grow and serve more clients, it’s critical that I invest in it.
A few good tips: Marketing is key to making any business successful. Many women overlook its importance, especially when they are on a tight budget. It’s not impossible to market on a limited budget, and it’s crucial to a business’s success.
Must-read online resource in your industry: Some of the resources I turn to most often are The Mogul Mom, The Work a Home Woman and The Toilet Paper Entrepreneur. All three have great articles, interesting insight and cover a variety of topics related to entrepreneurship and balancing business with family.
The absolute best part of owning my business is: helping other moms while doing what I love.
If I had to start over again, I would: have trademarked my business name and formed an LLC immediately.
I never imagined: finding the time to work on my business would be so difficult.
If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout: “Believe in yourself because you can do it.”