Seize This Day Coaching, launched in 2006 in Lakewood, Ohio, provides business and leadership coaching services to business owners and leaders and salespeople.
‘Ah ha’ moment that led to launching the business: After my father passed away in 2005, I realized that I wanted to do something that had more of an impact, as give me more flexibility with my children. My best friend told me I should be a coach. I knew nothing about coaching, so I went exploring. When I found it I knew it was what I was supposed to be doing.
Ideal customer/target market: Small business owners and entrepreneurs.
Landing your first customer: I reached out to my network to let them know what I was doing and one of my connections contacted me about coaching a family member.
Measuring success: Success, to me, is helping small business owners overcome challenges. From the very beginning, I’ve been successful helping a small business implement structure and systems so it stopped bleeding money and started servicing clients better. I helped a new business owner develop a sales strategy that landed her a new client almost immediately. I’ve helped people launch businesses successfully and helped recreate established businesses that had become stagnant.
Biggest struggle: As a home-based business, I struggle with staying productive when the family is home. To combat this I try to stop working when they get home so I can get a debrief on their day. Then I either tell them I am still working and when I’ll be available, or I simply leave the house and go work someplace else.
Surprise!: All of the wonderful people I’ve had the pleasure of meeting, not only in my community but throughout the world. I’ve made some great connections and have had the honor of building wonderful relationships.
Promoting Sales: Public speaking. When I have the opportunity to present knowledge to a room full of people and capture their contact information, I acquire new clients.
What you wish you would have known: 1) That even though I know I bring value, I still had to go through the process of growing so that other people could come to the same conclusion. 2) To stay focused on a process.
What keeps you up at night (business wise!)?: Growing intelligently. I have two teenagers so I can’t go off traveling around the country or world whenever I want to. I have to temper my growth with my responsibilities as a mother.
Ever tempted to throw in the towel and just get a job?: Nope, never. I couldn’t work for someone else again. I like being the victim of my own decisions. And I like being able to do what I know makes sense without having to get permission.
Moving forward: To successfully launch my new sales training program. I will promote it intentionally and intelligently through all of the networks, social media, pr channels.
Pricing: Know your worth. If you sell a product, determine the costs of production and overhead and add in a reasonable margin. If you sell a service, determine the value of your time, add in overhead and say it out loud. If you feel good once you’ve established the price, it’s probably right. Don’t worry if some people won’t pay it. That’s okay. Chances are you don’t want to do business with them anyway.
Funding: When I launched my business I had been a full-time salesperson. I changed my work status and became an independent contractor so I could still realize an income while growing my business. I also received money from my father’s estate. My advice is to really understand what you need from a financial standpoint to launch and to sustain while you are waiting for the money to come in. Once you know that number, pad it. Then determine the best way for you to go about seeking funding. There are many alternatives available these days – friends and family, bank lines of credit, venture capital and crowdfunding.
A few good tips: To really succeed in coaching there are some things you can do to position yourself as an expert. Writing articles, ebooks, books, and blog posts is one way. Public speaking is invaluable. When people get to experience you and see that you know what you are talking about, they have the chance to decide if you are someone they’d like to work with. Whenever you speak, have a way to capture the attendees – a form for them to sign up for your newsletter, get a complimentary session, have you speak at another venue is one example. And don’t be afraid to share information or give a little away. You could never share so much that everyone would be able to succeed without you.
The absolute best part of owning my business is: helping small businesses succeed.
If I had to start over again, I would: have narrowed my niche sooner.
I never imagined: limiting my growth to maintain my family responsibilities would be so difficult.
If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout: “Don’t let fear stop you! Take action today, however small to move your business forward.”