Kats Chiropractic Centers, launched October 2007, is a family-owned practice providing conservative care with state-of-the-art diagnosis and treatment procedures.
‘Ah ha’ moment that led to launching the business: Coming from a family of chiropractors, my husband’s completion of school marked the process of starting our practice. There is nothing more rewarding.
Ideal customer: We target all markets but women between the ages 25-45 are our highest patient base.
Landing first customer: We purchased an existing practice so we did have existing patients but our first patient came from a trade show.
Measuring Success: Success only happens when your staff works as a team to achieve one main goal. Our goal is to improve our patients’ health without medication or surgery. We grew from one to four clinics in our first year. That is an early success and an exciting one.
Biggest Struggle: Staffing, but through research and practice, I have created a successful training program. Education, positive attitude and encouragement have made all the difference in our staff’s progress.
Surprise!: All the things that you just do not think about: the cost of supplies, staff and the importance of a having good accountant.
Getting Sales: We attend numerous trade shows that generate a good portion of our patient flow. But our highest numbers came last year from the yellow pages. Go figure.
What I wish I would have known: We have had a very high turnover rate, so I wish my training and experience were up to par before starting.
What keeps you up at night (business-wise!)?: New patient flow and marketing.
Ever tempted to throw in the towel and just get a job?: Absolutely not. There has been nothing that we couldn’t overcome. I would never trade what I do.
Biggest Goal: Have fun and keep a positive, upbeat attitude. I am a firm believer that you attract what you put out. Growth will happen when the office as a whole possesses the love we have for the chiropractic profession and what it does for people.
Pricing: Always put a value on what you do and take pride in your product or service. Depending on what you are providing there may be a little trial and error.
A few good tips: Always have staff that is positive and upbeat. Keep up to date with procedures and love what you do. The rest will fall into place.
The absolute best part of owning my business is: the satisfaction of knowing that what we do improves so many patients way of life.
If I had to start over again, I would: have learned more about the accounting side.
I never imagined: staffing would be so difficult.
If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout: “Have a goal and never give up on it. Be sure not to sweat the small stuff and always have a working five-year plan in progress.”