MomRN of Edmond, Okla., launched in 2001 and provides practical information and advice for raising a happy, healthy family.
‘Ah ha’ moment that led to launching the business: When I realized I had become the go-to mom not only to my family and friends but to strangers who wanted advice on health issues, parenting, and childcare. My husband suggested creating a website as a way to help more parents.
Ideal customer: Moms of children from newborn to 18 years of age.
First customer: Word of mouth referral.
Measuring success: By whether or not I’ve made a positive impact on someone else’s life.
Biggest struggle: Turning what started out as a hobby and parenting ministry into a full-fledged business. I did not start out to be a businesswoman and do not have a business background, but I am constantly learning from experts like Tory Johnson and building my business step by step.
Surprise!: The fun and exciting opportunities it has brought into my life. When I started out, I never dreamed I’d be hosting a radio show, interviewing and meeting celebrities and well-known experts, or traveling to attend conferences.
What you wish you would have known: How to budget better and how to build my own website without having to rely on someone else.
What keeps you up at night (business wise!)?: How to get a handle on the avalanche of emails I receive and what next step should I take to grow the business because I have so many ideas rolling around in my head at once.
Ever tempted to throw in the towel and just get a job?: Sometimes. The amount of work it takes is overwhelming and when the pay doesn’t match how much effort I’m putting into it, it can feel disheartening. But I know this is what I was meant to do so I keep at it and remember that the bottom line goal for me is to be of service to others.
Biggest goal: To secure sponsors for my online radio show, Ask MomRN Show. I am working on contacting companies who have done giveaways on the show in the past and other family-friendly and/or health-related brands who want to have their brand promoted to thousands of parents every week.
The absolute best part of owning my own business is: being able to work from home with a flexible schedule so I can be available to my children.
If I had to start all over again, I would have: pursued a small business loan and taken some small business classes.
I never imagined: creating and maintaining a website would be so difficult.
If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout: “Follow your passion, know when to seek advice and help from others, and don’t give up on your dreams.”