Erin Giles, EMG Studios/ End Sex Trafficking Day
EMG Studios/ End Sex Trafficking Day, of Aiken, S.C. offers business coaching to help women rocket their revolution via a big philanthropic give — as I did with End Sex Trafficking Day.
‘Ah ha’ moment that led you to launching this business: A combination of two ah ha’s. One was knowing how badly I couldn’t continue to work a day job while my toddler was at home without me. The second was when I was in Erika Lyremark’s course, The Morning Whip, when she pointed out just how incredible EST Day was for my business and how much fulfillment I got from doing good and doing business. I thought: why not spread the do-good love and teach other women how to do it as well?
Ideal customer/target market: Successful female entrepreneurs 25-55 who know they want more than just owning a successful business: they want to do good. It’s not about the dolla’ but changing the world that will really make you holla’.
First customer or client? The very first rockateer to join my course, Rocket Your Revolution, wasn’t on my list and didn’t follow me on Twitter. She simply was a fan on my Facebook page and signed up without hesitation. That was shocking and exciting.
Biggest struggle: Making enough money consistently every month. I am overcoming it every day by continuing to network via social media, guest posts and creating more products and offerings that my target market desires.
Surprise!: How hard it is to quit at the end of the day. When you love what you do, it’s hard to clock out.
Promoting business: I love using Twitter to connect with my target market. It’s an opportunity to be myself, find out about them and best of all, to be brief.
Two things you wish you would’ve known: How important it is to reach out to other entrepreneurs and ask for help. Once I realized that, things got a whole lot easier.
Ever tempted to throw in the towel and just get a job?: I have days when I’m tempted to quit, but never tempted to get a job. When I am tempted to quit, I take a break from the computer and do something creative that gets my mind off of things.
Pricing/advice on getting it right? If the amount feels right, push past it and recognize your worth.
Funding/advice on pursuing it: I believe wholeheartedly in crowd funding. This is how I raised $10,000 in 29 days so that my collaborative book could come to life. All you need is a clear purpose, passion to expose to your crowd and a great motion graphics video.
A few tips: When doing good and doing business you have to find a cause you are truly passionate about, one that you would work on for free. My best tip to do that is to choose something that pisses you off: only then will you know what you will be fired up enough about to build philanthropy that is meaningful and makes a difference into your business model.
The absolute best part of owning my business is: teaching women how to do good and do business.
If I had to start over again, I would have: not waited so long.
I never imagined: writing sales copy would be so difficult.
If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout, “You can make a difference.”