JustinKraneHeadshot 2Krane Financial Solutions, of Los Angeles, Calif. helps business owners plan their money so they can have a kick butt financial life.

‘Ah ha’ moment that led you to launching this business: When I helped a woman adopt a child to become a mother.

Ideal customer/target market: Women entrepreneurs in their 30s to 40s.

First customer or client: Through a cold call at PaineWebber.

Measuring success: When I give people a return on their life. When I give them the belief and advice to take their businesses and lives to the next level. I helped a woman adopt a child. I helped a mother build a backyard for her daughter.

Biggest struggle: My biggest struggle is me. It’s my anxiety. I overcome that through therapy and meditation. Being present, conscious, and working on myself.

Surprise!: That people will buy what they want rather than what they need.

Promoting business: Writing a newsletter every single week for 6 years. It rocks. Its funny. Cutting edge. Entertaining, and short.

Two things you wish you would’ve known: To create a scalable and leveraged business. To spend 40% of my time marketing.

What keeps you up at night (business-wise!)?: The fear of being judged.

Ever tempted to throw in the towel and just get a job? Never. I am having so much fun. I love the autonomy. The ability to impact business owners.

Biggest goal over the next year: To create a group coaching program. I will need to have tons of sales conversations.

Pricing/advice on getting it right: What a great question!!! I teach so much stuff on this. Understand your overhead, and cost of goods sold. Get clear on your business finances.

Funding: I didn’t need any money. I think many people think they need funding. But if their product/service were awesome – they would have sales – and wouldn’t need funding. If you do need funding, you need to show the lender that you have the ability to pay it back.

A few tips: Marketing is an investment. Not just an expense. You don’t always have to cut back to get ahead. Why not just make more money!

Must-read online resource for your industry: Seth Godin. I love how he thinks. I love his perspective. I also like Success magazine – especially Tory’s column.

The absolute best part of owning my business is: freedom.

If I had to start over again, I would have: majored in psychology.

I never imagined: being conscious and present would be so difficult.

If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout: I BELIEVE IN YOU!