Leading Through Living Community LLC, launched in 2013, empowers people to be Certified 3PAs: people or purpose, passion, and power ready to take BOLD and positive ACTION!
Ah ha moment that led to launching this business: I went to a vision board party in January 2013 and really considered what I wanted to do with my life. I knew I wanted to help people, and I realized the best way to do that was to share my life experiences – good, bad, and ugly. I wrote a book about my experiences entitled Leading Through Living: A Guide for Women Seeking Growth Through Leadership, and things took off from there. I was invited to speak on the book, and complete workshops based on key themes. It became a #1 Amazon Bestseller, and I founded my company to expand my reach.
Ideal customer/target market: My message resonates strongly with women ages 34 to 44. The person who will gain the most from my products and services has achieved a series of successes, but requires knowledge, resources and motivation to move from employee to entrepreneur.
First customer or client: After writing my first book Leading Through Living: A Guide for Women Seeking Growth Through Leadership a couple of acquaintances from my community outreach work invited me to speak at their events.
Measuring success: I measure recent success by the number of people that Ive helped develop their own business swag and my ability to expand my message to reach more people. Early success was launching my first magazine BOLD Favor within 15 months after starting my company Leading Through Living, and publishing my second book The Leading Lady Legacy: 10 Steps to becoming the Leading Lady of YOUR Life (a #5 Amazon bestseller.)
Biggest struggle: Getting people to believe that their inner brand is worth the same or more than they invest in their outer branding.
Surprise!: When youre passionate about what you do its easy to lose track of time two or three hours can pass by and I realize I havent moved away from my computer.
Promoting business: We are so wired and connected via email, text and social media that we forget the power of having a conversation pick up the phone! I landed my first annual advertiser for my magazine by calling him and pitching over the phone.
Two things you wish you wouldve known: I wish I would have known the power of social media, particularly Twitter and Instagram in promoting my books and magazines. Also, the importance of video getting people to pay attention and to be engaged people generally dont like to ready but they will look at a picture even the picture is verbiage in a pretty font.
What keeps you up at night (business-wise!)?: Keeping people engaged. Im constantly working to up the ante to ensure my advertisers are receiving value and my customers are satisfied. I obsess over timely replies to emails and creating unique package deals my competitors cant match.
Ever tempted to throw in the towel and just get a job? Oh Yeah! The temptation to go back to having a standard checklist of things-to-do on a daily basis and includes a reliable pay check is sometimes more tempting than I can say. But, those moments are few and farther between as I continue to grow.
Biggest goal over the next year: Increasing my digital subscriptions to 1 million I should be there by December 2016.
Pricing/advice on getting it right: Talk to people within the industry, invite people to coffee and be honest about why ASK them about how they decide their fees
Funding: My initial funding came from my law firm salary. When the organization grew beyond that I developed advertising partnerships and sponsorships with other small business owners, mostly women-owned.
A few tips specific to your industry: I believe in creating mutually beneficial partnerships and working to make my partners friends. When you genuinely care for the people youre in business with it leads to creativity and a real desire to help them grow. When your partners grow, they want to help you grow and are willing to invest even more in your business.
Must-read online resource: Mequoda Daily because they share information from fellow publishers who are also speakers and innovators, it’s incredible and free! I learn something new from each email that I can immediately incorporate into my business.
The absolute best part of owning my business is the ability to share my day with my daughter. She knows why I work hard, helps me with my projects and comes with me almost everywhere. We are very close and I love it!
If I had to start over again, I would have hired a PR professional before I hired anyone else.
I never imagined getting people to invest in themselves would be so difficult.
If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout, YOU are the person you’ve been waiting for all of your life. Stop trying to be a mini-me! Embrace the big YOU!”