‘Ah ha’ moment that led to launching this business: It came after I gave out my skin care regimen, created tutorials and still had women asking to purchase products.
Ideal Customer: Professional women age 35-55 who believe in a natural/green lifestyle.
First Customer: At the Blood Bank. A woman drawing my blood kept admiring my skin and I began my “you can do it yourself” speech. She said she didn’t have the time and asked how much I would charge her to make the lotion. Thus, Organic Life Products was born.
Measuring Success: Results. I am a facts and figures person so I look at the numbers (sales, new clients, new consultants) daily. In July 2010 I mentioned to a friend that I wondered if I could get others to sell the products I made. Now in 2012 we have over 50 consultants who have invested money to join our company.
Biggest Struggle: Balancing a full-time career and family along with the business. I can’t say I’ve overcome it, I’ve just learned to focus 100% when I’m in that lane.
Surprise!: How much fun that I continue to have inspiring, educating and sharing.
Promoting Business: I began using You Tube in March 2009 and created my first tutorial in December 2009: More than 95% of our clients have come from You Tube.
Two things I wish I would’ve known: 1) How to pre-launch products 2) How to document everything along the way to create a product, develop reports, e-book, etc.
What keeps you up at night (business-wise!)?: How to best serve our Consultants so that they are equipped with effective tools to promote the business.
Ever tempted to throw in the towel and just get a job?: I have a fulltime career and am tempted at times to throw in the towel with my business. My fulltime career has been amazing and I keep getting promoted so I have to stay focused on succeeding in both.
Moving Forward: Gain 250 new consultants.
Pricing, Getting It Right: We’re still working on “getting it right.” Definitely look at the competition and never price too low. Remember to include every part of the business in the price (ink, space, printer, etc.) Start high because it is easier to lower prices (or offer sales) than raise them.
The absolute best part of owning my business is: inspiring everyBODY, one perSKIN at a time!
If I had to start over again, I would: have documented each process and created a manual.
I never imagined: figuring out the pricing structure would be so difficult.
If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout: “You can do it!”