Women Are Gamechangers of Houston, launched in 2011, connects you to gamechangers in business.
‘Ah ha’ moment that led to launching this business: I started Women Are Gamechangers as a blog to share stories of the everyday women who were doing amazing things in business, community and life but receiving no recognition. It soon took off. I was getting inquiries about paying me to blog, helping with social media and covering events. That’s when I knew I could monetize this simple idea of telling stories into a business.
Ideal customer/target market: My ideal target markets are women who have left full time employment and starting their own business. As well as women who’ve been in business for awhile, but need more understanding on how to use networking and social media for their business.
First customer or client: My very first paying client came to me. I’m not sure how they found me, but were interested in me writing about an event in Houston I was covering. They wanted me to write about the event for their website as well.
Measuring success: By amount of people I genuinely help. I take pride in knowing that my services, chats, products, and blog posts are helping women take charge of their careers.
Biggest struggle: Getting people to understand what I actually do. I have found that my blog posts, YouTube videos, chats, events and speaking to them face-to-face have helped people gain a better understanding that Women Are Gamechangers can show them how to add valuable connections to their network.
Surprise!: The amount of time it takes to get something off the ground. But quality takes time to create.
Promoting business: Most people who buy from me or attend my events found me via social media. So social media has been a big help in gaining exposure.
Two things you wish you would’ve known when you started: I wish I had known what direction I was going in when I started. I also wish I had a plan instead of just falling into this opportunity.
What keeps you up at night (business-wise!)?: What keeps me up at night right now is Fusion Tour. It is my national networking tour and just getting everything in place for the other cities is nerve-wrecking. I’m stepping out on faith into a new direction with my signature event.
Ever tempted to throw in the towel and just get a job? No. I was forced to resign from teaching and never want to feel that helpless again. I don’t want someone else controlling if I will or can be employed ever again.
Biggest business goal over the next 12 months: To turn Fusion Tour into a highly sought after networking event tour that women entrepreneurs must attend. I will continue to provide an event unlike any other as well as create a stronger marketing presence through social media, traditional media, print and word of mouth.
Pricing/advice on getting it right? My prices are competitive. I look and see what is similar and stay competitive. I also make sure the quality I’m putting out warrants the prices I am charging. I know I’m in business thus I must charge my worth and women will get their value from it.
A few tips specific to your industry: My industry is literally networking. One thing that has helped me stand out besides my business name is offering something that doesn’t already exist. I truly have created my very own niche with my networking event. The advice I give is to use the gift you have and incorporate that into your business. That will set you apart from the rest. And that everything you do is of the highest quality possible.
The absolute best part of owning my business is: knowing I am using the gifts I have to leave a legacy in this world.
If I had to start over again, I would have: had a plan from the very beginning.
I never imagined: educating people about authentic networking would be so difficult.
If standing on a rooftop facing crowds of aspiring or struggling small business owners, I would shout, “You will never know what will happen unless you try.”