Atlanta, GA • June 10-11, 2013 • Cobb Galleria Centre

Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).

PURCHASE EARLY BIRD PERFECT PAIR NOW

Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.

Contact us for EXTREME savings on groups of 10 or more.

Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Monday, June 10 – Tuesday, June 11, 2013

Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 1:30 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 3:30 PM.

Event Schedule
Day One

• 1:00 PM – Registration Begins
• 1:30 PM – Welcome and Program Begins (Light Snacks Served)
• 5:00 PM – Day One Ends

Day Two

• 8:00 AM – Doors Open
• 9:00 AM – Welcome and Morning Program Begins
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Program Begins
• 3:30 PM – Event Ends

Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

THINKING BIG
Jessica Herrin, CEO and Founder of Stella & Dot
Jessica Herrin, CEO and Founder of Stella & Dot, is a serial entrepreneur who previously co-founded WeddingChannel.com, the world’s leading wedding site. With global sales over $200 million in 2012, Stella & Dot is taking the accessories world by storm a while offering a flexible entrepreneurship platform for the modern woman. Jessica has been recognized for her entrepreneurial accomplishments and her passion in such national outlets as Oprah, Inc. Magazine, Fortune, New York Times, Wall Street Journal, InStyle, Glamour magazine and more. @JessicaHerrin @stelladot

KEYNOTE
Sarah Palisi Chapin, CEO of Hail Merry Snacks
Sarah began her career in food retailing on the boardwalk of the Jersey Shore and fine dining restaurants, beachside. A graduate of Purdue, she managed restaurants while putting herself thru school, interning as a designate for Disney EPCOT & American Airlines, after serving as the GM for a campus Noble Roman’s in the development of a fleet of mobile restaurants. Her career hallmark has been innovation, pioneering the creation of the food industry’s first miniature express cooking kiosks to retail in airports, stadiums, offices and universities. She is committed to influencing how America eats by helping to make all natural products available on a broad scale. @HailMerrySnacks @sarahchapinHM

PITCH IT!
Lena West, CEO and Chief Media Strategist of Influence Expansion
As the CEO & Chief Social Media Strategist of Influence Expansion (formerly xynoMedia), Lena has helped thousands of women entrepreneurs profit from the power of Social Media and the Internet. As a certified technical expert, West learned about the intricate aspects of computers and networking while consulting with Fortune 500 companies such as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard International. After cutting her ‘technical teeth’, she founded xynoMedia in 1997. @lenawest

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Lanelle Henderson, Regional Development Director for GA & AL for Constant Contact
Lanelle Henderson is Constant Contact’s educational marketing expert in Georgia and Alabama. She has more than 19 years experience supporting small business, with a background in events, sales and marketing. Lanelle is very active in the Georgia community and a regular contributor to the Atlanta Tribune Magazine, eMerge and various local media. She has educated more than 8,500 small businesses on behalf of Constant Contact since joining the team in 2011. Prior to Constant Contact, Lanelle ran a successful boutique marketing firm. @constantcontact @CCLanelleH

HOW TO USE INSTAGRAM TO GROW YOUR BUSINESS
Sue B. Zimmerman, owner and founder of SueB.Do & Sue B. Zimmerman Enterprise
Sue B. Zimmerman, aka SueB, is a passionate, successful, high- energy entrepreneur, with the ability to read a changing market and to create revenue opportunities to leverage emerging consumer trends. SueB is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, SueB is a master at connecting and empowering others to be successful entrepreneurs. @suebdogal

WARM E-MAIL PROSPECTING: HOW TO LAND CLIENTS FASTER WITH SHORT AND INVITING EMAILS
Ed Gandia, Co-founder of International Freelancers Academy
Ed Gandia is a successful freelance copywriter, author, speaker and coach. He’s the co-author of the bestselling and award-winning book The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle. Ed is also the founder of International Freelancers Academy, a free online resource that teaches solo professionals how to land high-paying clients and earn more in less time. @edgandia

MUSCLE MARKETING
Nique Mealey, co-owner of Back 9 Dips
Back 9 Dips was originally a specialty product the Mealeys created for their barbecue catering business which they started when David, Nique’s husband, was laid off. Things really took off for Back 9 Dips when David emailed “Bubba The Love Sponge” and asked if he could bring some barbecue to the studio. The two got to know each other over ribs and chicken dip. Bubba loved the chicken dip and suggested David and Nique sell it, so they did. Mr. Sponge remains a minority partner in the business to this day. Nique and David appeared on Shark Tank and received a $150,000 investment. @bubbachickendip

MUSCLE MARKETING
Emily Newman, Founder and Editor of Once Wed
Emily Newman launched Once Wed in March 2008 as the only free listing service for wedding dresses after buying and selling her own wedding dress online. With over 4 million pageviews a month, the site has grown into one of the top wedding resources on the internet today. Featuring real weddings, bouts of inspiration, used wedding dresses and more, it celebrates love, beauty, art and the sweet day that weaves them together. Once Wed has received critical praise in many major media outlets including – Good Morning America, The New York Times, Wall Street Journal, NBC.com, and was recently honored as running one of America’s Best Home Based Businesses by MSN.com for 2010. @OnceWed

CAUSE MARKETING
Mindy Black, owner and esthetician of Inner Beauty SkinCare, Inc. and founder of Feisty Girl (TM)
Mindy Black began her successful career in the esthetics field when she launched Inner Beauty SkinCare, Inc. in 2006. Inner Beauty was founded to empower women to love themselves, help them achieve both inner and outer beauty and recapture their youthful glows. Known in her community as a business resource and people connector, Mindy has made numerous appearances on Fox 35’s Good Day Orlando morning show discussing skin care as well as promoting ‘Feisty Girl’, her confidence-building program for teen girls. She has been quoted in SUCCESS Magazine and holds numerous positions with local organizations. Mindy was also just named Entrepreneur of the Year by The Greater Regional Sanford Chamber of Commerce. @innerbeautysc @thefeistygirls

MOBILE MARKETING
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

LUNCHTIME BREAKOUT DISCUSSIONS

PITCH THE MEDIA
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

A DEEPER DIVE INTO MOBILE MARKETING – MOBILE WEBSITES AND MOBILE APPS
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

HOW TO ENGAGE ONLINE AND GROW YOUR NETWORK
Sue B. Zimmerman, owner and founder of SueB.Do & Sue B. Zimmerman Enterprise
Sue loves to empower and teach women business owners how to promote online so they can be more successful. A passionate entrepreneur, Sue is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, Sue B. Do is a master at connecting and empowering others to be successful entrepreneurs.

CRAFTING “WARM EMAILS” THAT GET RESPONSE AND GENERATE LUCRATIVE OPPORTUNITIES
Ed Gandia, Co-founder of International Freelancers Academy
Ed Gandia is a successful freelance copywriter, author, speaker and coach. He’s the co-author of the bestselling and award-winning book The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle. Ed also founded International Freelancers Academy, a free online resource for landing high-paying clients and earning more in less time. @edgandia

BRANDING FOR THE MULTIPLATFORM ENTREPRENEUR: HOW TO OBLITERATE BRAND CONFUSION AND OPTIMIZE CLIENT CONVERSION
Ali Craig, Founder of the Ali Craig Group
As the founding principal of the Ali Craig Group, Ali Craig’s proprietary brand strategy, design, and management style for the multiplatform entrepreneur has transformed countless businesses across the U.S., Canada, and the UK. Her brand savvy, no nonsense advice has been featured in the Wall Street Journal, The New York Daily News and can be seen regularly on CBS, ABC, NBC, and Fox affiliates around the country. @thealicraig

Location: The Cobb Galleria Centre, one of Atlanta’s premier conference facilities, located at the intersection of I-285 and I-75, across the street from the Cumberland Mall. Spark & Hustle will be held in Ballroom E on the second floor (just up the escalator from the main entrance).

The Cobb Galleria Centre
Two Galleria Parkway
Atlanta, GA 30339
(770) 989-5095

View Larger Map

Parking: There are more than 2,000 complimentary parking spaces on site. Parking can be found at three main parking decks. A two-level and four-level deck can be accessed from the main (rotunda) entrance to Cobb Galleria Centre, while a five-level deck is located directly across Galleria Drive. This parking deck has an underground tunnel on the 2nd level with direct access to the front entrance of Cobb Galleria Centre. Use this tunnel in order to avoid traffic while crossing the street and also to protect yourself from inclement weather.

Partner Hotel: Hampton Inn & Suites Galleria

2733 Circle 75 Parkway
Atlanta, GA 30339
(770) 955-1110

Click here to visit the Hampton Inn & Suites Galleria website.

We’ve negotiated super low rates just for you!

Standard Single/Double rooms are available for $95.00 per night.
King Suite rooms are available for $95.00 per night.

These rates are available until May 20, 2013 or until all rooms are filled.

To reserve your room, call (770) 955-1110. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.

Register today to reserve your room. Space is limited.

National Sponsors

Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact

On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies

Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.