Atlanta, GA • June 15, 2012 • Cobb Galleria Centre
On Friday, June 15, 2012, Tory Johnson brings Spark & Hustle to take over Atlanta for one jam-packed, high-energy day enabling you to experience big breakthroughs in your business and yourself. You’ll learn, laugh, and leave with a treasure trove of value.
Women attend our events for two main reasons: content and connections.
- Learn fresh ways to build your business and boost your bottom line
- Meet prospective clients, customers, collaborators and champions
That’s the Spark & Hustle advantage—come join us.
Come join us and let’s make it happen together!
Register
**Deadline to Enter the Lifetime Moms Contest 6/5/12**
Register today to take advantage of the EARLY BIRD rate – $77.00 for the one-day event (regularly $97.00).
PURCHASE EARLY BIRD TICKETS NOW
Or try our PERFECT PAIR. Save money and purchase two tickets to bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor. Just $134.00 for two tickets (regularly $174.00).
PURCHASE A PERFECT PAIR OF TICKETS NOW
Here’s what you can expect:
- Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
- There’s no time to get tripped up, so we’ll reveal powerful time management techniques and we’ll bust the real fears that may be preventing you from tackling all you want.
- Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
- This isn’t a hobby, so we’ll talk openly about money—from readily available funding sources to pricing for profit to sales techniques that are anything but sleazy.
- Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.
Schedule
Time: Doors open at 8:15 AM for registration and the program will begin promptly at 9:00 AM. Seating is on a first-come, first-served basis so make sure to be on time! The day will conclude at approximately 5:00 PM.
Event Schedule
- 8:15 AM – Registration Begins
- 9:00 AM – Welcome
- 10:00 AM – Morning Programs Begin
- 12:00 PM – Lunch and Activities
- 1:00 PM – Afternoon Programs Begin
- 5:00 PM – Event Ends
Want to Volunteer? At each event, we have a limited number of spots for volunteers to assist our staff. If you’re interested, you must be willing to arrive by 7am and stay until as late as 7pm. You will enjoy bits and pieces of the event, but you’ll also be assigned a designated role with various tasks that will prevent you from experiencing the program like a registered attendee. It’s a fast-paced day with lots to juggle. If you’ve worked in client-facing roles and aren’t afraid to roll up your sleeves to help execute an amazing event, send us an email to info@sparkandhustle.com telling us about yourself in 200 words or less. Explain why you’d be the perfect volunteer. Include your contact details too. Thanks!
Speakers
ENGAGEMENT MARKETING
Lanelle Henderson, Reg. Dev. Dir. Constant Contact
Lanelle Henderson is a marketing expert and passionate entrepreneur with more than 18 years of experience helping small businesses, nonprofits and associations apply the power of relationship marketing to grow their organization. She has worked with hundreds of Georgia entrepreneurs – ranging from novice to seasoned marketers – on how to grow their customer or member base through sharp business practices and smart online marketing programs, including email marketing, event marketing and social media marketing.
- Almost threw in the towel when…: “I rarely quit (except for two bad marriages), I just reevaluate and keep going.”
- Little known fact: “I’m a recovered shopaholic.”
MUSCLE MARKETING
Lauren Janis, founder of Big Daddy Biscuits
Lauren Janis started Big Daddy Biscuits in 2009. Thanks to her creativity, insistence on quality and some clever branding that placed Big Daddy, her American Bulldog that she rescued off the streets, front and center, her business has grown steadily. From an initial customer base of mostly friends and family, word spread quickly via referrals and the effective use of social media, including Facebook and Twitter. Big Daddy Biscuits are now available in more than 20 retail outlets across the Atlanta metro area as well as many farmers’ markets.
- “Everyday is a struggle to get to where I want Big Daddy Biscuits to get to. I have realized that I have made a difference just making dog biscuits. I am very passionate about what I am doing since I am able to help my community as well as other small business and the dog community around the US.”
Stacie Connerty, Blogger and social media consultant
*This speaker was selected by LifetimeMoms.com
Stacie, one of Cision Media’s Top 10 Most Influential Mommy Bloggers, has an MBA in marketing, is a Social Media Consultant and is a Project Manager with the One2One Network. You can find her blogging at The Divine Miss Mommy, Babble’s Kid Scoop, ShePosts or on Twitter.
- Almost threw in the towel…: “When my family was on the brink of financial ruin five years ago after my daughter’s open heart surgery. It was tough, but we persevered and are doing well today.”
- When the going gets tough…: “I grab a Diet Coke and hold on for the ride.”
- Little known fact: “I made the first cut of the 1996 Olympic Softball team.”
SALES AND SCALE
Sally Larsen, founder of Sally B’s Skin Yummies
A firm believer that health and beauty are dependent upon one another, Sally Larsen, a self-confessed “product girl” began making her own good-for-your products in 2003 when she noticed a void in the organic skincare market. What began as a personal journey to replace her chemical-rich beauty products quickly turned into an in-demand hobby among her friends, motivating Sally to found Sally B’s Skin Yummies in 2005.
Desiree Scales, CEO of Bella Web Design
Desiree is Chief Executive Officer of Bella Web Design, an award-winning Atlanta-based company that provides a full range of web design and online marketing services. Since its in 1998, Desiree has created a track record of success and profitability for Bella Web, which has helped over 800 companies in more than 40 states and 4 countries build and maintain a strong online presence with services such as compelling website design, web hosting, email marketing, and social media consulting.
- Almost threw in the towel when…: “I thought the restaurant industry would embrace us and we were totally ignored for the most part. I realized there were other industries to target and went after them instead.”
- Little known fact: “I studied to be an opera singer on a full-ride scholarship in college.”
YOUNG AND WILDLY SUCCESSFUL
Krystal Harrell, Miss Business and founder of Create Exposure
FORTUNE named Krystal Harrell the Next-Gen Female Entrepreneur during their annual Most Powerful Women Coverage. She got her start as an entrepreneur over a decade ago with a $20 loan from her mother at the tender age of 13. After selling her mobile boutique, Krystal started Create Exposure, a marketing and communications agency that focuses on helping brands better understand and connect with young consumers through youth marketing programs.
- Almost threw in the towel when: “At times my age and appearance were more of a concern than my ability to accomplish the task.”
- When the going gets tough: “I Pray.”
BRANDING
Tierra Destiny Reid, founder of Stylish Consignments
Meet Tierra Destiny Reid and you instantly feel the passion, energy, wit and smarts that make her an undeniable, authentic force in life and business. As a successful Retail Store Owner of www.stylishconsignments.com and a highly sought after sales negotiator and advisor, Tierra is a force that attracts a solid following of leaders in business. She is a contributing author to School for Startups and ShoestringVenture.com’s Startup Bible Blog and the author of the upcoming Close The Deals or Close The Doors . Learn more at www.TierraDestinyReid.com.
OVERCOMING FEARS AND BUILDING CONFIDENCE
Cynthia Good, founder of Little PINK Book
Good has grown Little PINK Book into a national phenomenon – inspiring businesswomen everywhere to achieve a beautiful career, a beautiful life and have courage to do what they love.
- I almost threw in the towel when: “The recession hit, my partner quit, my bank went out of business and the new bank owners demanded I sign over every single personal asset to keep my line of credit. At that time, my employees morale was at an all-time low. Ouch!”
- Little known fact: “I was part of a dancing flash mob at Hartsfield Int’l Airport.”
TABLE HOSTS FOR INFORMAL LUNCH DISCUSSIONS ON SPECIFIC TOPICS:
How to sell Donald Trump and Mother Teresa the same product
Jenn Lee, www.coachjennlee.com
National speaker, small business advisor, media correspondent and life coach, Jenn Lee isn’t letting anyone or anything stop her from helping Americans shift their thinking, boldly move forward and bring sanity back into their everyday lives! Right to the point with a good dose of humor, Jenn’s authentically honest approach and down to earth tips quickly landed her a regular spot on Orlando’s FOX Morning show, BLOG talk radio shows and as an on-line contributor for Working Mother Media.
Product Development
Jim DeBetta, www.jimdebetta.com
Jim DeBetta, renowned retail product placement specialist and past Spark & Hustle speaker, helps those that have developed products to learn how to sell them to major retail chains, specialty retailers, and TV shopping networks. Accomplished mentor and coach to inventors worldwide, Jim will share his secrets on how to approach retail buyers, how to get them interested in your product, and how to make money doing so!
BONUS EXPERTS: Benefit from the expertise of lunchtime table hosts who will share deep knowledge on specific topics with attendees. You’ll have the option to choose the table of your choice.
Sponsors + Vendors
Meet directly with our sponsors and vendors at this event!
National Sponsors:
Go from Headache to hassle-free with easy, comprehensive online payroll
Grow your business with effective email marketing and more
Accept credit cards on your mobile device and never miss a sale!
Register for any Spark & Hustle event and then enter to win a $10,000 prize package
AVIS is in the business of treating people like people
Receive exclusive weekly offers and rewards just for buying the supplies you need most with MaxPerks Bonus Rewards
Local Sponsors:
Appo provides support for business owners looking to add photo organizing to their services
Helene Jewelry
Merry Maids, is the trusted help you need to maintain a thorough, professionally cleaned home resulting in a worry-free relationship.
Vendors:
If you’d like to become a sponsor or vendor, contact us today.
Partners:
The Crave Company
SUCCESS Magazine
Travel
The Cobb Galleria Centre
Two Galleria Parkway
Atlanta, GA 30339
(770) 989-5095
Parking: There are more than 2,000 complimentary parking spaces on site. Parking can be found at three main parking decks. A two-level and four-level deck can be accessed from the main (rotunda) entrance to Cobb Galleria Centre, while a five-level deck is located directly across Galleria Drive. This parking deck has an underground tunnel on the 2nd level with direct access to the front entrance of Cobb Galleria Centre. Use this tunnel in order to avoid traffic while crossing the street and also to protect yourself from inclement weather.
Partner Hotel: Hampton Inn & Suites Galleria
2733 Circle 75 Parkway
Atlanta, GA 30339
(770) 955-1110
Click here to visit the Hampton Inn & Suites Galleria website.
We’ve negotiated super low rates just for you!
Standard Single/Double rooms are available for $89.00 per night.
Suite Single/Double rooms are available for $109.00 per night.
These rates are available until June 1, 2012 or until all rooms are filled.
To reserve your room, call (770) 955-1110. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.
Register today to reserve your room. Space is limited.
Host!
If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become one of Tory’s Top 20 at the event in your area.
It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)
As a token of our appreciation, we’ve created a sensational benefits package to honor your support.
If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.
FAQ
Call: 212-290-2600
Email: info@sparkandhustle.com
How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.
Will food be provided?
Lunch, light snacks and beverages will be provided. Be sure to have breakfast prior to arriving to the conference as it will not be served.
What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.
What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.
Is early check-in available?
No, registration will open at 8:15 AM. Entry is not permitted prior to that time.
What if I’m late?
The conference will begin promptly at 9:00 AM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open from 8:15 AM – 5:00 PM.
Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 20 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!
Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.
Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.
Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.
Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.
Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!
Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.
Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.
Can I purchase tickets on site?
No, tickets must be purchased online.
