**Deadline to Enter the Lifetime Moms Contest 7/28/12**

Register today to take advantage of the EARLY BIRD rate – $77.00 for the one-day event (regularly $97.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our PERFECT PAIR. Save money and purchase two tickets to bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor. Just $134.00 for two tickets (regularly $174.00).

PURCHASE A PERFECT PAIR OF TICKETS NOW

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• There’s no time to get tripped up, so we’ll reveal powerful time management techniques and we’ll bust the real fears that may be preventing you from tackling all you want.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• This isn’t a hobby, so we’ll talk openly about money—from readily available funding sources to pricing for profit to sales techniques that are anything but sleazy.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Tuesday, August 7, 2012

Time: Doors open at 8:15 AM for registration and the program will begin promptly at 9:00 AM. Seating is on a first-come, first-served basis so make sure to be on time! The day will conclude at approximately 5:00 PM.

Event Schedule

• 8:15 AM – Registration Begins
• 9:00 AM – Welcome
• 10:00 AM – Morning Programs Begin
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Programs Begin
• 5:00 PM – Event Ends

Want to Volunteer? At each event, we have a limited number of spots for volunteers to assist our staff. If you’re interested, you must be willing to arrive by 7am and stay until as late as 7pm. You will enjoy bits and pieces of the event, but you’ll also be assigned a designated role with various tasks that will prevent you from experiencing the program like a registered attendee. It’s a fast-paced day with lots to juggle. If you’ve worked in client-facing roles and aren’t afraid to roll up your sleeves to help execute an amazing event, send us an email to info@sparkandhustle.com telling us about yourself in 200 words or less. Explain why you’d be the perfect volunteer. Include your contact details too. Thanks!

Tory Johnson will moderate the full day, share her expertise and introduce attendees to our all-star line-up of experts who are running successful businesses and will explain how you can do it too.

MISTAKES WORTH MAKING
Michael Alter, president and CEO of SurePayroll, Inc.
Michael Alter is responsible for the overall business model development, strategic planning, and day-to-day operations for SurePayroll, Inc., the leading online payroll provider. He joined SurePayroll in 2000 after more than five years with McKinsey and Company. A nationally recognized spokesman on small business issues, Alter is also a columnist for INC.com and appears regularly in media outlets nationwide, including Bloomberg TV, the Wall Street Journal and Entrepreneur magazine.

• Ever want to throw in the towel?: “Early on, we had a difficult time finding funding. It seemed like an uphill climb but we knew we really had something so we regrouped and focused on finding funding right in our own backyard. Chicago has such a fantastic entrepreneurial climate. In terms of that towel…we may have wrung it out a few times…but we were not throwing it in.”
• Five fitting words: “Tenacious, optimist, adventurous, personable and humble.”
• When the going gets tough: “I reflect, review, revise and rally the troops!”
• The most daring thing I’ve ever done: “Riding on the back of an elephant in the mountains of Thailand. It wasn’t a smooth ride!”
• Little known fact: “My fourth grade teacher told my mother that not every child can go to Harvard. My mother didn’t believe her – and neither did I. Fortunately she wasn’t on the Board of Admissions for my Harvard MBA program.”

@surepayroll

BRANDING

Audrey McClelland, Co-founder of Mom Generations and Getting Gorgeous Events 

Audrey McClelland, a social media consultant and brand advocate and is the co-founder of (3) digital properties  MomGenerations.com,  GettingGorgeousEvents.com and Facebook.com/RhodyMamas.  Her book “The Digital Mom Handbook” was released in September of 2011, and Audrey spends her time working with brands and companies in helping them connect with “mom.”  She has been featured on TV and publication outlets such as: Good Morning America, Nightline, Redbook, Oprah Magazine etc.  She lives in Rhode Island with her husband and 4 sons.

• I almost threw in the towel when: “My husband got laid-off and I knew that I absolutely needed to be bringing in enough money to support our family of 6. The stakes became really high at that moment, and I wasn’t sure if I was better off just finding a job with a set salary.”
• Little known fact: “In my ‘spare’ time I’m addicted to 3 things: Really bad reality TV, Danielle Steel books and TJMaxx!”

@AudreyMcClellan

Vienne Cheung, founder of VienneMilano

The creation of VienneMilano is the story of a woman who followed her passion for fashion, travel and fine hosiery. It starts with Vienne Cheung’s vision of bringing luxurious thigh highs made in Italy to women in the USA. For years, Vienne traveled throughout Europe and Asia, always bringing back a lot of fashion accessories not directly available in the USA, such as fine Italian hosiery. Frustrated by the inability to find a wide variety of luxury hosiery in the USA, Vienne decided to step up to the challenge: leave her comfortable but ultimately pointless corporate job, and put all her efforts into developing VienneMilano. One year of intense work followed, but one year later, VienneMilano’s first collection was born.

• Ever almost throw in the towel?: “I really wanted to launch VienneMilano with a bang, which is why we chose to throw a fashion show launch party at the InterContinental in November 2011. Organizing a group of women, styling their clothes, coordinating the music, and running marketing and PR for the show was a lot of work. I definitely felt the pressure, as I had to impress a room filled with 150 people for the first time. It all worked out in the end.
• Five fitting words: “Open-minded, resilient, amicable, caring, determined.”
• Little known fact: “I love to sing. I was in 3 different choir groups (gospel, concert and Camerata) in high school. During my sophomore year, I traveled with Camerata and we performed all over Italy. That was my first taste of the Italian culture.”

@viennemilano

ENGAGEMENT MARKETING 

Corissa St. Laurent, Reg. Dev. Dir. of Constant Contact

Corissa is a public relations and marketing expert with more than 10 years experience creating powerful marketing and brand campaigns. She is an avid volunteer, having served on the board of directors of a non-profit women’s business networking organization, lending her expertise to branding the organization and supporting other women professionals and entrepreneurs. Corissa uses her business development, management, and leadership skills to help small businesses and non-profit organizations maximize the power of relationship marketing. Successfully launching two small businesses, including a public relations and event marketing firm and a holistic body care and wellness service, Corissa has a proven track record of entrepreneurial success and will serve as your Constant Contact expert in New England, helping small businesses, non profits and associations learn how to build lasting relationships through email marketing and online surveys.

• I almost threw in the towel when: “My first and only client (when I had my own marketing firm) insulted me in front of his wife and some other guests at one of the events I was throwing for him, but I finished the event, and dropped him the next day.”
• When the going gets tough, I: “Take a deep breath and count to 10.”
• The most daring thing I’ve ever done: “Bungee jump off a 270 foot high bridge over Skipper’s Canyon in New Zealand.”

@ConstantContact

INCREASE YOUR FOLLOWERS WITH PINTEREST

Susan Zimmerman, founder of SueB.do and Computer Companion
Sue B. Zimmerman aka SueB.do is a successful entrepreneur, a keen direct to consumer sales person, master networker & social media extraordinaire. Her accomplishments span over 25 yrs. and her instinctive nature enables her to spot trends & inspire others. Sue epitomizes the true value of being social on and off line.

• I almost threw in the towel when: “I flunked out of biochem at Simmons College.”
• The most daring thing I’ve ever done: “I wore boxer shorts at a Boxer Rebellion (business #2) business meeting with the buyers from Filenes…they ended up being one of our best accounts.”
• Little known fact: “I was on QVC selling Treasure it (Business #14) double sided tape to the scrapbook market.”

@SueBdoGal

MUSCLE MARKETING

Courtney Forrester, founder of Sweet Cupcakes

In 2008 Courtney Forrester, who has always had a sweet tooth, opened Sweet Cupcakes. Sweet cupcakes and cakes are freshly baked each morning in the Sweet kitchen. Awarded Boston’s Best Cupcakes in 2009, 2010 and 2011 by the Improper Bostonian, Sweet welcomes cupcake enthusiasts to its Back Bay and Harvard Square boutique locations seven days a week to indulge in signature Sweet confections.

@SweetCupcakes_

Sarah Palisi Chapin, CEO and partner at Hail Merry

Sarah’s experience and brand savvy expertise extends across multiple food industry-related businesses, including expertise in development, brand strategy, private equity enterprise growth and exit strategy. She currently serves on the board of directors and as a business strategist for various growth businesses in the foodservice, agri-business, product distribution and supply chain concerns. She is the CEO/Partner at Hail Merry, a Certified Women Owned Business.

• Almost threw in the towel when…: “Can I say on dating? After 12 years between of interesting but unfulfilling dating post-divorce, I met my perfect match.”
• Daring decision:  “Pass up presidency of the International Division of a global publicly traded company to become the CEO of a start-up while it was still producing in a pool cabana.”

@hailmerrysnacks

Trish Bertuzzi, founder of The Bridge Group, Inc.

Over the last two decades, Trish has promoted inside sales as a community, profession and engine for revenue growth. In the process, she founded The Bridge Group, Inc in 1998 and has worked with over 200 B2B technology clients to build, expand and optimize their inside sales efforts.

@bridgegroupinc

MONEY MATTERS

Dawn Brolin, operator of Professional Accounting Solutions

OVERCOMING FEARS AND BUILDING CONFIDENCE

Cindy Loughran, Cindy Loughran Coaching 

Cindy Loughran, Founder and CEO of New Leaf Touchstone is a certified professional coach and change agent. For 20 years, she has worked with teams and individuals to help them make the changes that have enabled them to be more effective and personally satisfied in all areas of their lives.

• Five fitting words: “Smart, funny, authentic, persistent, and supportive.”
• When the going gets tough, I: “Call my Support Squad: women who will let me rant, help me get clear and refocus, give me advice and hold me accountable.”

@nltouchstone

FOR BETTER OR FOR WORK, BALANCING FAMILY AND WORK

Meg Hirshberg, Inc. Magazine

Meg is a contributing editor and columnist for Inc. Magazine.  Her new book, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families is a guide to successfully building both work and family life without shortchanging either one.

• I almost threw in the towel when: “My husband wanted to use our last savings to fund our ailing business.”
• 
Five fitting words: “Personable, Determined, Kind, Sleep-Deprived!”
• 
When the going gets tough, I: “I escape by reading PEOPLE Magazine.”

@meghirshberg

MIND FOR BUSINESS SUCCESS

Alina Roytberg, co-founder of Fresh

In 1991, Alina Roytberg and Lev Glazman, Fresh co-founders, set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective. Lev and Alina’s passion and clear vision made Fresh the first company to pioneer the use of natural ingredients such as sugar and milk in modern day beauty treatments. Today, Fresh is sold around the world and in 2000, Fresh partnered with luxury leader LVMH.

@freshfounder

BONUS EXPERTS: Benefit from the expertise of lunchtime table hosts who will share deep knowledge on specific topics with attendees. You’ll have the option to choose the table of your choice.

Meet directly with our sponsors and vendors at this event!

National Sponsors:

If you’d like to become a sponsor or vendor, contact us today.

Location: The Hilton Boston/Woburn is located only 10 miles from Downtown Boston with convenient access to I-93 and I-95. Spark & Hustle will be held in the Grand Ballroom on the second floor (just up the stairs from the main entrance).

The Hilton Boston/Woburn
2 Forbes Road
Woburn, MA 01801
(781) 932-0999

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

View Larger Map

Parking: There is ample complimentary parking on site.

Partner Hotel: Hilton Boston/Woburn

2 Forbes Road
Woburn, MA 01801
(781) 932-0999

Click here to visit the Hilton Boston/Woburn website.

We’ve negotiated super low rates just for you!

Standard Single/Double rooms are available for $135.00 per night.

These rates are available until July 16, 2012 or until all rooms are filled.

To reserve your room, call the Reservation Hotline 1-800-hiltons or the hotel (781) 932-0999. Don’t forget to mention our group name – TORY JOHNSON’S SPARK & HUSTLE – to receive the exclusive rate.

Register today to reserve your room. Space is limited.

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Lunch, light snacks and beverages will be provided. Be sure to have breakfast prior to arriving to the conference as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 8:15 AM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 9:00 AM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open from 8:15 AM – 5:00 PM.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 20 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.

Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become one of Tory’s Top 20 at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.