Boston, MA • June 24-25, 2013 • Hilton Boston/Woburn

Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).

PURCHASE EARLY BIRD PERFECT PAIR NOW

Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.

Contact us for EXTREME savings on groups of 10 or more.

Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Monday, June 24 – Tuesday, June 25, 2013

Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 2:00 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5:00 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 3:30 PM.

Event Schedule
Day One

• 1:00 PM – Registration Begins
• 2:00 PM – Welcome and Program Begins (Light Snacks Served)
• 5:00 PM – Day One Ends

Day Two

• 8:00 AM – Doors Open
• 9:00 AM – Welcome and Morning Program Begins
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Program Begins
• 3:30 PM – Event Ends

Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

KEYNOTE
Sarah Endline, Mastermind & Chief Rioter / Founder & CEO of sweetriot
Sarah is the Founder and CEO of sweetriot, an activist candy company that sources cacao from Latin America, features artwork on packaging, and uses all-natural, healthy ingredients. sweetriot’s award-winning products are sold in 1,000’s of stores including Whole Foods and have been enjoyed at 30,000 feet on board Virgin America. Sarah’s entrepreneurial work has been covered by The Wall Street Journal, The New York Times and Forbes. Before sweetriot, Sarah shared her energy at places like Yahoo!, Microsoft and the World Bank. She has an MBA from Harvard Business School and a Bachelor with Distinction from The University of Michigan. @sweetriot

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Corissa St. Laurent, Regional Development Director of New England for Constant Contact
Corissa St. Laurent is Constant Contact’s educational marketing expert in New England. Corissa has 10 years experience supporting small business, with a background in relationship marketing, new media marketing, event marketing, brand consulting, PR, and education. As a former small business owner, of two different companies, before joining Constant Contact, she understands the dedication and resources that make a small business work and the marketing that is necessary to make them succeed. She has served on various nonprofit boards, volunteering her time to assist with marketing and organization development. @constantcontact @CorissaCTCT

GET YOUR HASHTAG ON
Sue B. Zimmerman, owner and founder of SueB.Do & Sue B. Zimmerman Enterprise
Sue B. Zimmerman, aka SueB, is a passionate, successful, high- energy entrepreneur, with the ability to read a changing market and to create revenue opportunities to leverage emerging consumer trends. SueB is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, SueB is a master at connecting and empowering others to be successful entrepreneurs. @suebdogal

MUSCLE MARKETING
Sarah McIlroy, CEO and Founder of FashionPlaytes
Sarah McIlroy is the CEO and Founder of FashionPlaytes.com, an idea that grew out of her own positive experiences designing clothes with her mother, and in turn sharing those experiences with her daughters. Today, Sarah ensures that more than 5 million fashion combinations are made available to girls between 5 and 12 years old in a safe, empowering, and inspiring online environment. @FashionPlaytes

MOBILE MARKETING
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

HOW TO LEVERAGE A BOOK FOR MARKETING
Denise Duffield-Thomas, Author, Coach and Motivational Speaker
Denise Duffield-Thomas is a coach and motivational speaker who helps exceptional women create outrageous success. Her book Lucky Bitch is a practical and fun take on the law of attraction and what it really takes to manifest your wildest dreams. Denise holds a Business Studies degree and after university was a global coordinator for AIESEC International, based in London. Denise runs mindset-training programs for women, consults female entrepreneurs and travels the world speaking and attending conferences. @DeniseDT

SALES FOR SMALL BUSINESS SUCCESS
Marci Zimmerman, founder and CEO of Delete—Tattoo Removal & Laser Salons
Entreprenuer and self-described “fearless optimist,” Marci Zimmerman founded Delete—Tattoo Removal & Laser Salons in 2010 to meet the underserved needs of regretful tattooed consumers with effective, affordable, and comfortable tattoo removal services in a modern, comfortable, urban setting. With a salon in Phoenix and a second salon now in Boston, Delete is a nationally franchisable concept that defines the place to go for tattoo removal, for image-conscious consumers who are looking to erase the past and be empowered to move into the next phase of life, with a clean slate. “If you demonstrate integrity, courage and creativity, success is yours,” says Marci, a seasoned business owner with twenty two years of business development, fundraising, corporate marketing and consultative sales experience with a unique talent for inspiring and motivating others to achieve new heights of success. @azmazing @DeleteTattoo

PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

LUNCHTIME BREAKOUT DISCUSSIONS

PITCH THE MEDIA
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

A DEEPER DIVE INTO MOBILE MARKETING – MOBILE WEBSITES AND MOBILE APPS
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

TURN YOUR PASSION INTO YOUR CAREER AND CREATE YOUR OWN NICHE IN A FIELD YOU LOVE
Megan Pesce, owner of MK Coastal Reclaimed Sailcloth Home Decor and MK Design Interiors and Events
Stay of home mom turned entrepreneur during nap time. Beginning her career in finance, Megan turned her passion for home design into a thriving interior design business MK Design featuring the Do-Ovah design consultation. In early 2012, she also launched MK Coastal with her cousin, selling reclaimed sailcloth home decor telling The Story of the Sail. @mkcoastal @doovah

HOW TO ENGAGE ONLINE AND GROW YOUR NETWORK
Sue B. Zimmerman, owner and founder of SueB.Do & Sue B. Zimmerman Enterprise
Sue loves to empower and teach women business owners how to promote online so they can be more successful. A passionate entrepreneur, Sue is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, Sue B. Do is a master at connecting and empowering others to be successful entrepreneurs.

HOW TO START A BUSINESS WHILE BEING A STAY-AT-HOME MOM
Melissa Clayton, owner and designer of Tiny Tags
A former CPA turned jewelry designer, Melissa Clayton started Tiny Tags in 2006 after deciding to be a stay at home mom. Tiny Tags is an online jewelry company specializing in high end personalized jewelry for moms. Tiny Tags can be found in specialty boutiques across the US and has been featured in Glamour magazine, Real Simple and many more. @TinyTagsJewelry

BRANDING FOR THE MULTIPLATFORM ENTREPRENEUR: HOW TO OBLITERATE BRAND CONFUSION AND OPTIMIZE CLIENT CONVERSION
Ali Craig, Founder of the Ali Craig Group
As the founding principal of the Ali Craig Group, Ali Craig’s proprietary brand strategy, design, and management style for the multiplatform entrepreneur has transformed countless businesses across the U.S., Canada, and the UK. Her brand savvy, no nonsense advice has been featured in the Wall Street Journal, The New York Daily News and can be seen regularly on CBS, ABC, NBC, and Fox affiliates around the country. @thealicraig

Location: The Hilton Boston/Woburn is located only 10 miles from Downtown Boston with convenient access to I-93 and I-95. Spark & Hustle will be held in the Grand Ballroom on the second floor (just up the stairs from the main entrance).

The Hilton Boston/Woburn
2 Forbes Road
Woburn, MA 01801
(781) 932-0999

View Larger Map

Parking: There is ample complimentary parking on site.

Partner Hotel: The Hilton Boston/Woburn

2 Forbes Road

Woburn, MA 01801

(781) 932-0999

Click here to visit the Hilton website.

We’ve negotiated super low rates just for you!

Standard Single/Double rooms are available for $145.00 per night.

These rates are available until June 2, 2013 or until all rooms are filled.

To reserve your room, call (781) 932-0999. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.

Register today to reserve your room. Space is limited.

National Sponsors

Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact

On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies

Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Local Sponsors
Sue B Zimmerman aka SueB.do is a successful entrepreneur, a keen direct to consumer sales person, master networker, and social media expert. She is the Founder and CEO of SueB.do, a product line of preppy jewelry and accessories. Her accomplishments span over 25 years and she has been featured on QVC. Known for her rare mix of creativity and opportunity identification, her instinctive nature enables her to spot trends and inspire others. @suebdogal

The Ali Craig Group helps the multi-platform entrepreneur, (speaker, media, author, coach, consultant, who has multiple products and or divisions within your company) eliminate market confusion, reflect your brilliance, and convert your clients by developing a spot on brand. @thealicraig

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.