Chicago, IL • May 6-7, 2013 • The Meadows Club

Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).

PURCHASE EARLY BIRD PERFECT PAIR NOW

Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.

Contact us for EXTREME savings on groups of 10 or more.

Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Monday, May 6 – Tuesday, May 7, 2013

Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 2:00 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5:00 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 3:30 PM.

Event Schedule
Day One

• 1:00 PM – Registration Begins
• 2:00 PM – Welcome and Program Begins (Light Snacks Served)
• 5:00 PM – Day One Ends

Day Two

• 8:00 AM – Doors Open
• 9:00 AM – Welcome and Morning Program Begins
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Program Begins
• 3:30 PM – Event Ends

Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

KEYNOTE
Nell Merlino, Founder and President of Count Me In
Nell Merlino is Founder and President of Count Me In for Women’s Economic Independence, the leading national not-for-profit provider of resources for women to grow their micro businesses into million $ enterprises. Count Me In’s Make Mine a Million $ Business program reaches women entrepreneurs in communities around the country through events and on-line community. She is author of “Stepping Out of Line: Lessons for Women Who Want it Their Way in Life, in Love, and at Work,” from Broadway Books, which is available from Amazon.com. @NellMerlino

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Steve Robinson, Area Director of the Midwest & Canada for Constant Contact
Steve Robinson is Constant Contact’s educational marketing expert in the Midwestern United States and Area Director for the Midwest and Canada. Steve has more than 30 years experience supporting small business, with a background in small business marketing, management and development. He has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing, social media, online survey, and engagement marketing strategies. Steve has twice been named to Crain’s Chicago Business’ Who’s Who in Nonprofit Management and regularly contributes to NBC Chicago’s Inc Well Blog. @constantcontact @ctctillinois

INBOUND MARKETING: FIVE TIPS TO CREATE MARKETING PEOPLE LOVE
Ross Kimbarovsky, co-founder of crowdSPRING
Ross left a successful 13-year career as a trial lawyer to pursue his dream of founding a technology company (in part so that he could wear shorts and sandals to work every day) by co-founding crowdSPRING – the world’s #1 marketplace for crowdsourced graphic design, industrial design and writing services. crowdSPRING is helping to re-shape advertising and marketing around the world by giving clients of all size access to 132,000 talented designers and writers. crowdSPRING (winner of numerous national and international awards) has helped tens of thousands of clients from 100+ countries (including some of the world’s best agencies and Brands) meet their creative needs. Ross has been honored for the past two years as one of Techweek100′s top technology leaders and business visionaries. Ross mentors entrepreneurs through Techstars and Founder Institute. @rosskimbarovsky

MUSCLE MARKETING
Stephanie King-Meyers and Nancy Bigley, founders of Bottle & Bottega
Bottle & Bottega — a fun, uncommon alternative to a typical night out with friends, corporate groups, and for special events — combines various forms of hands-on art instruction with a glass of wine creating lasting memories for guests since its founding in March 2009. Bottle & Bottega is the artistic stroke of genius of Stephanie King-Myers and Nancy Bigley, two exceptionally creative and driven women who left their successful careers in Corporate America to pursue their passions and devote their vision, talent and energy to a collaborative business of their own. With the success of Bottle & Bottega in Chicago, where the company is currently headquartered, Stephanie and Nancy have started expanding their concept through national franchising. @bottlenbottega

MUSCLE MARKETING
Lena West, CEO and Chief Media Strategist of Influence Expansion
As the CEO & Chief Social Media Strategist of Influence Expansion (formerly xynoMedia), Lena has helped thousands of women entrepreneurs profit from the power of Social Media and the Internet. As a certified technical expert, West learned about the intricate aspects of computers and networking while consulting with Fortune 500 companies such as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard International. After cutting her ‘technical teeth’, she founded xynoMedia in 1997. @lenawest

MOBILE MARKETING
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

HOW ELEGANT HUSTLING CAN TRIPLE YOUR SALES
Erika Lyremark, Creator + Mastermind of Daily Whip
Erika Lyremark (Lira-mark), teaches women entrepreneurs how to have unshakable confidence in their businesses, increase their clout and make a ton of cash. She’s also the author of Think Like A Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market. @dailywhip
 
HOW TO CLONE YOURSELF
Amber McCue, owner of NiceOps
Amber McCue is an entrepreneurial business coach and small business consultant empowering leaders to run better businesses in order to make a bigger impact. One client refers to her as a combination of Mother Teresa and the energizer bunny—all wrapped up in a best girlfriend. Fun and full of life, Amber went from a single mom to a six-figure earner by the age of 27. A self-professed workaholic and philanthropist at the core, Amber has worked with businesses of all sizes, from tiny start-ups to multi-million dollar companies, including cofounded her own photography boutique, Three Boudoir. @ambermccue

SHARK TANK SECRETS
Shelly Ehler, Owner of ShowNo
In 2010, Shelly developed the ShowNo, an all-in-one poncho style towel, coverup and changing towel. She appeared on Shark Tank in February 2012 and received an on the spot investment from shark Lori Grenier. Before appearing on Shark Tank, Shelly, a stay-at-home mom and former teacher, had already landed contracts with Legoland and Six Flags Magic Mountain’s water parks. @shownotowels

SHARK TANK SECRETS
Mona Weiss, Co-Founder and Chief Creative Officer of Eco Nuts
Mona started Eco Nuts in 2009 to bring earth-friendly products to the marketplace in compostable or recyclable packaging. Eco Nuts specializes in laundry and cleaning products. In October 2012, Mona appeared on Shark Tank to pitch Eco Nuts. @EcoNuts
 
SHARK TANK SECRETS
Michele Kapustka, Co-Founder and CEO of Send a Ball
Michele started Send a Ball in 2003 as a ‘greeting ball’ business. The fully inflated playballs are sent through the mail with fun messages printed right on the ball. Send a Ball also features gumball jars that can be personalized with special messages. Michele appeared with her sister Melisa on Shark Tank in January 2010. @HeySENDaBALL

PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

LUNCHTIME BREAKOUT DISCUSSIONS

PITCH THE MEDIA
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

THE KEYS TO GROWING YOUR BUSINESS ON A BUDGET
Ginny Kronsted and Nicole Comis, founders of The Stiletto Strategy Group
Ginny Kronsted and Nicole Comis are the founding partners of The Stiletto Strategy Group; Chicago’s hot, new small business consulting firm. Combining decades of small business experience, creative marketing flare and extraordinary strategic thinking, they have created a powerful resource for any business looking for a trusted partner to help grow their company. Together they are your Marketing Department and Advisory Board of Directors, allowing you to focus on your expertise!”

SUCCESS MINDSET: HOW TO GET A HUGE ROI ON SMALL DAILY HABITS
Erika Lyremark, Creator + Mastermind of the Daily Whip
Erika Lyremark (Lira-mark), teaches women entrepreneurs how to have unshakable confidence in their businesses, increase their clout and make a ton of cash. She’s also the author of Think Like A Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market. @dailywhip

A DEEPER DIVE INTO MOBILE MARKETING – MOBILE WEBSITES AND MOBILE APPS
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

BRANDING FOR THE MULTIPLATFORM ENTREPRENEUR: HOW TO OBLITERATE BRAND CONFUSION AND OPTIMIZE CLIENT CONVERSION
Ali Craig, Founder of the Ali Craig Group
As the founding principal of the Ali Craig Group, Ali Craig’s proprietary brand strategy, design, and management style for the multiplatform entrepreneur has transformed countless businesses across the U.S., Canada, and the UK. Her brand savvy, no nonsense advice has been featured in the Wall Street Journal, The New York Daily News and can be seen regularly on CBS, ABC, NBC, and Fox affiliates around the country. @thealicraig

LET’S TALK PRODUCTS: FROM NUTS TO BALLS (AND TOWELS)
Mona Weiss, Co-Founder and Chief Creative Officer of Eco Nuts
Mona started Eco Nuts in 2009 to bring earth-friendly products to the marketplace in compostable or recyclable packaging. Eco Nuts specializes in laundry and cleaning products. In October 2012, Mona appeared on Shark Tank to pitch Eco Nuts. @EcoNuts
 
LET’S TALK PRODUCTS: FROM NUTS TO BALLS (AND TOWELS)
Michele Kapustka, Co-Founder and CEO of Send a Ball
Michele started Send a Ball in 2003 as a ‘greeting ball’ business. The fully inflated playballs are sent through the mail with fun messages printed right on the ball. Send a Ball also features gumball jars that can be personalized with special messages. Michele appeared with her sister Melisa on Shark Tank in January 2010. @HeySENDaBALL

LET’S TALK PRODUCTS: FROM NUTS TO BALLS (AND TOWELS)
Shelly Ehler, Owner of ShowNo Towels
In 2010, Shelly developed the ShowNo, an all-in-one poncho style towel, coverup and changing towel. She appeared on Shark Tank in February 2012 and received an on the spot investment from shark Lori Grenier. Before appearing on Shark Tank, Shelly, a stay-at-home mom and former teacher, had already landed contracts with Legoland and Six Flags Magic Mountain’s water parks. @shownotowels

Location: The Meadows Club is strategically located just minutes outside Chicago, IL and O’Hare International Airport. It’s located just off of Golf Road, which is a major East-West Route; near Interstates 290, 90 and 355 not far from Interstate 294. Spark & Hustle will be held in Salon A and B on the first floor.

The Meadows Club
2950 West Golf Road
Rolling Meadows, IL 60008
(847) 640-3200

View Larger Map

Parking: There is ample free parking on site.

Partner Hotel: Renaissance Hotel

1551 N. Thoreau Drive

Schaumburg, IL 60173

(847) 303-4100

Click here to visit the Renaissance Hotels website.

We’ve negotiated super low rates just for you!

Standard rooms are available for $158.00 per night.

These rates are available until April 15, 2013 or until all rooms are filled.

To reserve your room, call (847) 303-4100. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.

Register today to reserve your room. Space is limited.

National Sponsors

Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact

On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies

Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Local Sponsor

The Ali Craig Group helps the multi-platform entrepreneur, (speaker, media, author, coach, consultant, who has multiple products and or divisions within your company) eliminate market confusion, reflect your brilliance, and convert your clients by developing a spot on brand. @thealicraig

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.