Detroit, MI • May 20-21, 2013 • Laurel Manor Banquet Center

Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).

PURCHASE EARLY BIRD PERFECT PAIR NOW

Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.

Contact us for EXTREME savings on groups of 10 or more.

Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Monday, May 20 – Tuesday, May 21, 2013

Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 2:00 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5:00 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 3:30 PM.

Event Schedule
Day One

• 1:00 PM – Registration Begins
• 2:00 PM – Welcome and Program Begins (Light Snacks Served)
• 5:00 PM – Day One Ends

Day Two

• 8:00 AM – Doors Open
• 9:00 AM – Welcome and Morning Program Begins
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Program Begins
• 3:30 PM – Event Ends

Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

KEYNOTE
Mary Ellen Sheets, Founder of TWO MEN AND A TRUCK®
In the 1980s, Sheets’ two teenaged sons, Brig Sorber and Jon Sorber, started a small moving business to earn spending money. After the brothers left for college, customers kept calling. So, Sheets decided to run the business. She hired two employees and purchased a truck for $350 — her only investment. Then, in 1988, after serving on a panel for Michigan State University, she became interested in franchising. Sheets awarded the first TWO MEN AND A TRUCK® to her daughter, Melanie Bergeron, in 1989.
Today there are more than 230 locations with franchises in 34 states, Canada, The United Kingdom and Ireland. Sheets considers herself very fortunate to have her children active in the company. Brig Sorber is president and CEO, Melanie Bergeron is chair and Jon Sorber is executive vice president. @TwoMenAndATruck

KEYNOTE
Mary Roszel Co-founder of BIGGBY Coffee
Mary Roszel co-founded BIGGBY Coffee, a Michigan-based franchise company of coffee cafes that started out as a single café in East Lansing MI in 1995. Today there are 164 cafes in the Midwest, South Carolina, Florida, and Texas, and Kentucky. BIGGBY Coffee has received many awards, including most recently being ranked #201 on Entrepreneur Magazine’s Top 500 Franchise Opportunity List – 2013; and receiving the Regional Growth Award– Lansing Chamber of Commerce, 2011, Fastest Growing Coffee Chain in U.S.–CNBC, 2011, Top 30 Food Franchise – Franchise Business Review, 2013, Economic Bright Spot Award – Corp! Magazine, 2011.

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Steve Robinson, Area Director of the Midwest & Canada for Constant Contact
Steve Robinson is Constant Contact’s educational marketing expert in the Midwestern United States and Area Director for the Midwest and Canada. Steve has more than 30 years experience supporting small business, with a background in small business marketing, management and development. He has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing, social media, online survey, and engagement marketing strategies. Steve has twice been named to Crain’s Chicago Business’ Who’s Who in Nonprofit Management and regularly contributes to NBC Chicago’s Inc Well Blog. @constantcontact @ctctillinois

MUSCLE MARKETING
Michelle Kobernick, Founder and CEO of Gourmet Everyday
While working as a personal chef, Michelle found clients kept asking for healthy meals to fit into weight loss programs. In 2005, she created Gourmet Everyday to design a program for people who seek a healthier lifestyle, but don’t have the time or means to make the meals. Gourmet Everyday has become Metro-Detroit’s premier freshly prepared, healthy-eating meal delivery service. Michelle holds a degree in exercise, science and health and has expertise and passion for great food and wellness. @GourmetEveryday

MUSCLE MARKETING
Pam Turkin, Chief Cupcake Officer and Owner of Just Baked
Before establishing Just Baked in 2009, Pam Turkin, spent many years in marketing and merchandising roles for several companies. During her travel for work visiting various cities across the country, she became intrigued by the cupcake trend. Pam began doing her homework researching cupcake bakeries, testing recipes in her kitchen every weekend for a year and enlisting her kids and friends to taste-test the recipes. In January 2009, Pam and her husband Todd launched Just Baked out of a rented commercial kitchen, selling wholesale to gourmet shops and small markets. Three weeks into their venture, after mistakenly baking 50 cupcakes too many, the couple figured they’d try to sell them to passersby. Plans are to open approximately 25 franchises by the end of 2013 including a free standing location in Detroit Metro Airport. @JustBaked

MOBILE MARKETING
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

HOW ELEGANT HUSTLING CAN TRIPLE YOUR SALES
Erika Lyremark, Creator + Mastermind of Daily Whip
Erika Lyremark (Lira-mark), teaches women entrepreneurs how to have unshakable confidence in their businesses, increase their clout and make a ton of cash. She’s also the author of Think Like A Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market. @dailywhip
 
PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

LUNCHTIME BREAKOUT DISCUSSIONS

PITCH THE MEDIA
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

RECONCILE THIS: TIPS FOR MAKING SMALL BIZ BOOKKEEPING EASIER
Stacy I. Kildal, founder of Kildal Services LLC and RadioFreeQuickBooks
QuickBooks and Mobile App Guru, Technology Addict and public speaker – where she has the privilege of offering insight, information and best practices on keeping your books in a completely unscripted, entertaining and sometimes irreverent way. Co Founder and CoHost of www.RadioFreeQB.com, a weekly live, online radio show/podcast that reaches close to 10,000 listeners each week, she embraces her accounting nerdiness and snuggles right up with it. Stacy has been recognized by Intuit as being an international expert on QuickBooks Online, and as part of Intuit’s Trainer and Writer network has authored many training courses; she also teaches regular QuickBooks and technology workshops through the local county SBTDC, as well as the local community college and continuing education classes for various school districts. @StacyKildal @RadioFreeQB

SUCCESS MINDSET: HOW TO GET A HUGE ROI ON SMALL DAILY HABITS
Erika Lyremark, Creator + Mastermind of the Daily Whip
Erika Lyremark (Lira-mark), teaches women entrepreneurs how to have unshakable confidence in their businesses, increase their clout and make a ton of cash. She’s also the author of Think Like A Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market. @dailywhip

HOW TO IDENTIFY A BUSINESS OPPORTUNITY
A. Lynn Wise, founder of Premier Accessories Group
Lynn Wise gave up the corporate boardroom for the “party” living room when she founded her team of 500 Independent Miche Representatives in 2009 who sell an interchangeable handbag that changes a women’s style and look in 3 seconds. She is an Amara Leader for Miche and loves to help empower women to live the lives they choose. When she is not partying with Miche, she relaxes and plays golf with Norm, her husband of 33 years and loves to spend time with her daughter, Erika. @WiseMiche
 
A DEEPER DIVE INTO MOBILE MARKETING – MOBILE WEBSITES AND MOBILE APPS
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

BRANDING FOR THE MULTIPLATFORM ENTREPRENEUR: HOW TO OBLITERATE BRAND CONFUSION AND OPTIMIZE CLIENT CONVERSION
Ali Craig, Founder of the Ali Craig Group
As the founding principal of the Ali Craig Group, Ali Craig’s proprietary brand strategy, design, and management style for the multiplatform entrepreneur has transformed countless businesses across the U.S., Canada, and the UK. Her brand savvy, no nonsense advice has been featured in the Wall Street Journal, The New York Daily News and can be seen regularly on CBS, ABC, NBC, and Fox affiliates around the country. @thealicraig

Location: Laurel Manor Banquet and Conference Center in Livonia. Spark & Hustle will be held in the Aspen Ballroom first floor.

Laurel Manor Banquet Center
39000 Schoolcraft Road
Livonia, MI 48150
(734) 462-0770

View Larger Map

Parking: Complimentary parking is available on site.

Partner Hotel: Hyatt Place Detroit/Livonia

19300 Haggerty Road
Livonia, MI 48152
(734) 953-9224

Click here to visit the Hyatt Detroit/Livonia website.

We’ve negotiated super low rates just for you!

Standard Single/Double rooms are available for $129.00 per night.
King Suite rooms are available for $129.00 per night.

These rates are available until April 29, 2013 or until all rooms are filled.

To reserve your room, call (734) 953-9224. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate. To book online, click here and enter G-SAHG into the Corporate/Group # Section.

Register today to reserve your room. Space is limited.

National Sponsors

Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact

On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies

Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Local Sponsor

Saba is the only juice product on the market today that contains the proprietary formula of adaptogens developed by Dr. Israel Brekhman. Supported by almost 50 years of research and over 3,000 clinical studies, adaptogens are a breakthrough health discovery shown to help maintain optimal health by combating stress at the cellular level. AMS Health Sciences, Inc., in operation since 1988, is the parent of Saba, a member of the Direct Selling Association (DSA).

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.