Houston, TX • March 18-19, 2013 • Bayou City Event Center
On Monday, March 18 – Tuesday, March 19, 2013, Tory Johnson brings Spark & Hustle to take over Houston for two jam-packed, high-energy days enabling you to experience big breakthroughs in your business and yourself. You’ll learn, laugh, and leave with a treasure trove of value.
Women attend our events for three main reasons: content, connections and cash.
- Learn fresh ways to build your business and boost your bottom line
- Meet prospective clients, customers, collaborators and champions
- Nail what’s necessary to maximize profits from your time and talent
That’s the Spark & Hustle advantage—come join us.
Come join us and let’s make it happen together!
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Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).
PURCHASE EARLY BIRD TICKETS NOW
Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).
PURCHASE EARLY BIRD PERFECT PAIR NOW
Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.
Contact us for EXTREME savings on groups of 10 or more.
Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.
Here’s what you can expect:
- Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
- Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
- Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.
Date: Monday, March 18 – Tuesday, March 19, 2013
Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 2:00 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5:00 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 4:00 PM.
Event Schedule
Day One
- 1:00 PM – Registration Begins
- 2:00 PM – Welcome and Program Begins (Light Snacks Served)
- 5:00 PM – Day One Ends
Day Two
- 8:00 AM – Doors Open
- 9:00 AM – Welcome and Morning Program Begins
- 12:00 PM – Lunch and Activities
- 1:00 PM – Afternoon Program Begins
- 4:00 PM – Event Ends
Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.
If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.
It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)
As a token of our appreciation, we’ve created a sensational benefits package to honor your support.
If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.
KEYNOTE
Jo Mousselli, president and founder of Xtreme Lashes
Jo graduated Magna Cum Laude from the Texas Woman’s University. She has extensive medical and scientific experience in human anatomy, physiology, pathology and pharmacology. After her many years as a Registered Nurse, Jo felt compelled to pursue her passion in the beauty industry. Jo applied her medical and scientific knowledge to developing products and training that is the core of the Xtreme Lashes® system. Jo has seen her company expand from a family business into 50 countries. Xtreme Lashes currently has more than 40 employees, 20 trainers nationwide and continues to experience explosive growth. Since 2005, Xtreme Lashes has trained more than 6,000 health and beauty professionals domestically and thousands more internationally. @xtremelashes
KEYNOTE
Michael Portman and Jayson Rapaport, co-founders of Birds Barbershop

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Amy Olivieri, regional development director of Constant Contact
Amy Olivieri is Constant Contact’s educational marketing expert in Houston, TX, and the states of Louisiana, Mississippi and New Mexico. Amy has more than 15 years of experience supporting small business, with a background in business development, client relations, and professional services marketing. She recently received the “Spirit of Leadership Award” from Powerful Women International, has been a featured guest on Houston’s NPR 88.7 KUHF Radio and has authored small business marketing articles for numerous publications. She has educated more than 10,000 small businesses on behalf of Constant Contact since joining the team in 2009, and has presented at events for SCORE, local Chambers of Commerce, Small Business Development Centers, United Way, business networking organizations, church ministries, and a variety of local and national marketing and technology events. @constantcontact @amyolivieri
SALES FOR SMALL BUSINESS SUCCESS
Suzy Baitz, CEO of Poo~Pourri
Suzy Batiz is the savvy, wise and witty creator of Poo~Pourri, the multi-million dollar product line that boutiques and QVC alike are selling the crap out of. With panache and world-class style, this queen of bootstrapping started Poo~Pourri in her Dallas kitchen in 2007 and has built it steadily without investors or borrowing a dime. An inspirational life and business coach for entrepreneurs, former staffing executive, marketing maven, and business strategist, Suzy is passionate about sharing what works to help others succeed. Her straight-up advice, unconventional business smarts, marketing moxie, decisiveness, and creative originality will ignite yours. @poopourri1
SALES FOR SMALL BUSINESS SUCCESS
Tamara Hext Hillard, President and CEO of Tay’s Gourmet Granola, LLC.
Tamara Hext Hilliard, a former Miss Texas and runner up to Miss America, parlayed her passion for fitness and healthy eating into the all natural, healthy sensation of Tay’s Gourmet Power Granola! She is President and CEO of Tay’s Gourmet Granola, LLC., wife, mother of 3 sons, certified yoga teacher, actor and speaker. Her goal is to offer Tay’s Gourmet’s brand of healthy products, both nationally and internationally. She lives in Texas with her Orthopedic husband, Dr. Jim Hilliard MD. @TaysGourmet
MUSCLE MARKETING
Nadine Joli-Coeur, co-owner of Natural Pawz
Natural Pawz, owned by husband and wife team Biff Picone and Nadine Joli-Coeur, began in 2005 as a result of one of their own pet’s terrible allergies. Natural Pawz has been recognized nationally and locally as a leading retailer in natural pet care products and has been named Houston’s #1 Pet Supplier in the 2010 Click2Houston’s Best Contest for two years in a row. Nadine now writes a nutrition column for Houston’s Pet community magazine, Texas Dogs and Cats and is often quoted about natural alternatives for pet supplies in national pet publications. @NaturalPawz
MUSCLE MARKETING
Elizabeth Harrison Cooper, Co-Owner of CRAVE CUPCAKES
Elizabeth Harrison Cooper, is Co-Owner and creator of CRAVE CUPCAKES a “Baked Fresh Daily” gourmet cupcake bakery with two locations in Houston and two more coming soon. @CRAVEHouston
PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee
Location: The Bayou City Event Center is Houston’s newest event venue, located south of 610 off Almeda Road, just minutes from Downtown and the Texas Medical Center. Spark & Hustle will be held in the Grand Ballroom on the first floor.
Bayou City Event Center
9401 Knight Road
Houston, TX 77045
(713) 796-2680
Parking: There is ample complimentary parking on site.
Partner Hotel: Hampton Inn & Suites
1715 Old Spanish Trail
Houston, Texas 77054
(713) 797-0040
Click here to visit the Hampton Inn & Suites website.
We’ve negotiated super low rates just for you!
Standard Double rooms are available for $139.00 per night.
King Standard rooms are available for $139.00 per night.
These rates are available until all rooms are filled.
To reserve your room, call (713) 797-0040. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.
Register today to reserve your room. Space is limited.
National Sponsors
Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact
On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies
Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com
How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.
Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.
What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.
What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.
Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.
What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.
Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!
Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.
Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.
Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.
Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.
Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!
Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.
Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.
Can I purchase tickets on site?
No, tickets must be purchased online.








