Los Angeles, CA • April 8-9, 2013 • Four Points by Sheraton LAX

Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).

PURCHASE EARLY BIRD PERFECT PAIR NOW

Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.

Contact us for EXTREME savings on groups of 10 or more.

Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Monday, April 8 – Tuesday, April 9, 2013

Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 2:00 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5:00 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 3:30 PM.

Event Schedule
Day One

• 1:00 PM – Registration Begins
• 2:00 PM – Welcome and Program Begins (Light Snacks Served)
• 5:00 PM – Day One Ends

Day Two

• 8:00 AM – Doors Open
• 9:00 AM – Welcome and Morning Program Begins
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Program Begins
• 3:30 PM – Event Ends

Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

KEYNOTE
Danna Caldwell, Co-founder and President of Menchie’s Frozen Yogurt
Danna Caldwell has been President and board director for Menchie’s since 2008. Prior to that, she co-founded the original Menchie’s location in Valley Village, California. Before founding Menchie’s, she worked in marketing for Amp’d Mobile. @MyMenchies

YOUR DREAM, YOUR WAY
Pete Wheeler, President and CEO of Wheeler Frost Associates
Pete is the President and CEO of Wheeler Frost Associates. He has over 40 years of experience in the financial services industry and is a Chartered Life Underwriter (CLU), a Chartered Financial Consultant (ChFC), and a Certified Financial Planner (CFP®). Pete has been listed as one of the top advisors in the country by both Worth and Bloomberg Wealth Manager magazines. He is a recognized expert in the industry and has been featured on numerous television and radio programs and in a variety of financial journals. Pete has authored several books, and retired as a Commander from the US Naval Reserve. @WheelerFrost

PITCH IT!
Vanessa Ting, Retail Growth Strategist and Founder of Retail Path
Vanessa Ting is a former Retail Buyer from Target Corporation and currently the founder of two companies: Buyerly, a website that connects product companies with retail buyers, and Retail Path, a consultancy that develops retail distribution growth strategies for product companies. Her career has spanned retail buying, consumer marketing, new product development and brand strategy for companies such as Target Corporation and Neutrogena/Johnson & Johnson. Her clients, such as Psi Bands, Booginhead, Honest Company and Arm & Hammer, count on Vanessa to grow their retail presence at Walmart, Target, Babies R’ Us, Buy Buy Baby, CVS, and many other retailers. Join Vanessa on Monday evening after Day 1 at Buyerly’s Networking Mixer for Product Entrepreneurs. @RetailPath

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Kelly Flint, Area Director of the Western United States for Constant Contact
Kelly Flint is Constant Contact’s educational marketing expert in the Southern California and Las Vegas, and Area Director for the Western United States. Kelly has 15 years experience supporting small business, with a background in marketing, advertising, nonprofit marketing as well as firsthand experience in owning her own small business. In 2010, Kelly received the Los Angeles SBDC State Star Award and in 2011 she received the SCORE Greater Los Angeles Partner award. Kelly currently serves on the board of Safe Passage, a domestic violence transformational center located in Los Angeles. @constantcontact @kellyflint

MUSCLE MARKETING
Zhena Muzyka, founder of Zhena’s Tea
As a certified professional coach and dynamic motivational speaker, Zhena’s Muzyka turned her passion for tea, belief in herself, and love for life into a successful career helping women realize their dreams of business ownership.
Drawing from the depths of her experiences in turning her background in aromatherapy and talent for blending tea into the multi-million dollar Zhena’s Tea®, Zhena inspires her audiences with energetic messages about entrepreneurial spirit, empowerment, and social and environmental responsibility. @Mistressoftea

MUSCLE MARKETING
Zoe Nathan, Chef and Co-owner of Huckleberry Café and Bakery
Zoe Nathan is the Chef and Co-owner of Huckleberry Café and Bakery with her husband Josh Loeb. They opened Huckleberry to create an artisan bakery and café in the Santa Monica area where enthusiastic food lovers come together to eat delicious homemade bread, pastries and savory food in a warm casual atmosphere. She constructs the menu with the best quality ingredients and farmer’s market produce. Zoe also co-owns Rustic Canyon Wine Bar & Seasonal Kitchen, Sweet Rose Creamery and Milo and Olive with her husband. @huckcafe @ZoeNathanLoeb

MOBILE MARKETING
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

SALES FOR SMALL BUSINESS SUCCESS
Emilie Davidson Hoyt, Founder & President of LATHER
A lifelong migraine sufferer who learned that many of her headaches were triggered by synthetic fragrances found in beauty products, Emilie created LATHER using only pure essential oils, natural ingredients, and no synthetic fragrances or colors. Emilie opened the first LATHER flagship store in Pasadena, CA in 1999; today, others stand in Atlanta and Scottsdale, and products are sold at fine spas and boutiques nationwide. A member of the Young Presidents Organization, Emilie lives in Pasadena, California with her husband, Rob, and two children. @HoytEmilie @lather

SALES FOR SMALL BUSINESS SUCCESS
Ada Chan and Amanda Ma, Co-founders of Fresh Events Company
Fresh Events Company is an award winning full service event marketing agency that builds brands through dynamic experiential events. Founded in 2006 by Amanda Ma and Ada Chan, the company has grown into a million-dollar business with 200 percent projected growth in 2013. Fueled by passion and BIG ideas, Fresh Events Company provides customized, strategic event experiences where guests connect with their clients’ brands and products in ways that are personally relevant and memorable. Fresh Events Company has been featured in Life & Style Magazine, LA Times, Manhattan Magazine, Bizbash Magazine, The Special Events Magazine and more.@FreshEventsCo

TIME MANAGEMENT AND BALANCE
Melissa Lanz, Founder of The Fresh 20 and the Family Food Summit
Melissa is dedicated to happiness as a daily lifestyle. As the Founder of The Fresh 20, Melissa understands that the path to health and happiness runs through the kitchen. Her healthful menu plans help thousands of people across Northern America every week to get wholesome food on the table. In 2011, Melissa founded the Family Food Summit, an online conversation with food industry leaders, about feeding our families. She believes in small changes everyday to encourage optimal health and promotes family meals. @thefresh20 @melissalanz

PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

LUNCHTIME BREAKOUT DISCUSSIONS

PITCH THE MEDIA
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

RECONCILE THIS: TIPS FOR MAKING SMALL BIZ BOOKKEEPING EASIER
Stacy I. Kildal, founder of Kildal Services LLC and RadioFreeQuickBooks
QuickBooks and Mobile App Guru, Technology Addict and public speaker – where she has the privilege of offering insight, information and best practices on keeping your books in a completely unscripted, entertaining and sometimes irreverent way. Co Founder and CoHost of www.RadioFreeQB.com, a weekly live, online radio show/podcast that reaches close to 10,000 listeners each week, she embraces her accounting nerdiness and snuggles right up with it. Stacy has been recognized by Intuit as being an international expert on QuickBooks Online, and as part of Intuit’s Trainer and Writer network has authored many training courses; she also teaches regular QuickBooks and technology workshops through the local county SBTDC, as well as the local community college and continuing education classes for various school districts. @StacyKildal @RadioFreeQB

A DEEPER DIVE INTO MOBILE MARKETING – MOBILE WEBSITES AND MOBILE APPS
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

HEAR THE HUGGIES MOMINSPIRED STORY
Erin Kelly, The Happy Changer
When Los Angeles physician and mom Erin Kelly welcomed her second daughter into the world in 2006, she looked forward to experiencing again the triumphant “firsts” of babyhood. But when her daughter rolled over for the first time, Erin remembered why she had learned to dread diaper changes the first time around: A mobile baby is a wiggly baby. The very first prototype survived many months with Erin’s daughter and went on to serve tours of diaper duty with two other families. With her second daughter finally off to preschool in 2011, Erin decided to make the Happy Changer™ available to the diapering masses, forming Hulabye, LLC, a company dedicated to making parenting as joyful and hassle-free as possible.

HEAR THE HUGGIES MOMINSPIRED STORY
Linda Varga, the ezShade
With two active boys in soccer, tennis and baseball, Linda Varga purchased just about every portable sun product there is on the market. Over the years she noticed that portable umbrellas and canopies only provide minimal sun protection. Most do not block UVA or UVB rays, they provide only a limited shade area and they do not block the UV rays that are reflected off of the ground. Linda knew that she had to design something that provided better protection, was lightweight, colorful, easy to use, and very portable. After years of research and development Linda is excited to offer the patented ezShade portable sun shield that blocks over 99% UVA/UVB rays, doubles your shade and instantly attaches to any nylon/poly umbrella or canopy.

Location: The Four Points by Sheraton at LAX. Spark & Hustle will be held in the California Ballroom on the first floor.

The Four Points by Sheraton at LAX
9750 Airport Boulevard
Los Angeles, CA 90045
(310) 645-4600

View Larger Map

Parking: Self parking is $12.00 per day, a special Spark & Hustle rate.

Partner Hotel: Four Points by Sheraton Los Angeles International Airport

9750 Airport Boulevard
Los Angeles, CA 90045
(310) 645-7489

Click here to visit the Four Points by Sheraton Los Angeles International Airport website.

We’ve negotiated super low rates just for you!

Deluxe King Single/Double rooms are available for $109.00 per night.
Deluxe Queen Single/Double rooms are available for $109.00 per night.

These rates are available until March 24, 2012 or until all rooms are filled.

To reserve your room, call 1-800-529-4683. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.

Register today to reserve your room. Space is limited.

National Sponsors

Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact

On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies

Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Local Sponsors

The Ali Craig Group helps women bring raw passion, intense pleasure, meaningful connections and a set advantage to their business, brand, personal style, space and lives. Through The New MADE Revolution MAG™ (a fun, informative, and cheeky monthly dose of practicality, peace, and sanity), private one day intensives, and cost effective “in the box” systems, the Ali Craig Group helps modern business women passionately love what they do and have a “spot on” life. @thealicraig

Unisub is the leading manufacturer of hard sublimatable materials. Headquartered in Louisville, KY we partner with distributors worldwide to bring the best in custom giftables to the marketplace.

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.