Minneapolis, MN • May 13-14, 2013 • Crowne Plaza St. Paul

Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).

PURCHASE EARLY BIRD PERFECT PAIR NOW

Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.

Contact us for EXTREME savings on groups of 10 or more.

Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Monday, May 13 – Tuesday, May 14, 2013

Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 2:00 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5:00 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 3:30 PM.

Event Schedule
Day One

• 1:00 PM – Registration Begins
• 2:00 PM – Welcome and Program Begins (Light Snacks Served)
• 5:00 PM – Day One Ends

Day Two

• 8:00 AM – Doors Open
• 9:00 AM – Welcome and Morning Program Begins
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Program Begins
• 3:30 PM – Event Ends

Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

KEYNOTE
Angie Bastian, President and Founder of Angie’s
In 2001, Angie Bastian and her husband Dan began Angie’s Kettle Corn as a side venture when their two children, Aunikah and Tripp, were just 5 and 3, hoping to both earn extra income for college funds and demonstrate the importance of hard work. After enjoying regional popularity, they soon made the decision to bring the operation indoors and began manufacturing their treat for retail. Ten years after their small venture began, the company has grown from the husband and wife pair to more than 150 employees producing 80,000+ bags a day. @AngiesKettle @Boomchickapop

KEYNOTE
Lynn Gordon, President of Peoples Organic Coffee & Wine Café
Lynn Gordon, pioneer in the natural food industry, began her journey towards promoting health, wellness and environmentalism as a certified macrobiotic cooking teacher working with individuals with terminal illness in the late ‘70s. In 1985 Gordon founded Minneapolis-based French Meadow Bakery, the oldest continuously certified organic bakery in the United States, selling bread nationally. Her string of successes also includes: reviving the original sprouted Ezekiel 4:9 bread bakery, Rainier Natural Foods, in Seattle; founding the Isles Bun & Coffee Company and the flagship French Meadow Café; and establishing French Meadow as the first natural/organic café in any airport in the country, which are now at five airports and the University of Massachusetts. Her most recent projects include creating the People’s Organic Coffee & Wine Café concept now with four existing franchised locations and more to come nationally. @peoplesedina

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Jeff Ferrazzo, Regional Development Director of Upper Midwest for Constant Contact
Jeff is Constant Contact’s educational marketing expert in the Upper Midwest. Jeff has more than 20 years experience supporting small business, with a background in sales and sales training, engagement marketing, branding and brand development strategies. As a member of the National Speakers Association, Jeff continually develops his use of candor and effective communication to enhance his seminars and keynotes by keeping them fresh and fun. Jeff has educated more than 12,000 small businesses on behalf of Constant Contact since joining the team in September 2009. @constantcontact @CTCT_Ferrazzo

MUSCLE MARKETING
Michele Gudmundson and Wesley Uthus, Founders of Primp Boutique
Founded by Michele & Wesley, Primp opened its first location in September 2010 on the corner of Selby & Dale in St. Paul. The second location was opened in November 2011 in The Shops at West End in St. Louis Park. The stores are designed to offer a boutique shopping experience for an affordable price. Michele and Wesley are also the designers of the accessories line Rapport, which they sell in store. @primpboutique

MUSCLE MARKETING
Kate Ryan Reiling, Founder and President of Morphology Games
Morphology Games, an award-winning board game focused on developing creativity and innovation, emerged in 2002 when Kate and her friends opted to invent their own board game during a snowstorm. Kate spent the next several years prototyping and testing the game. After attending the Tuck School of Business at Dartmouth College, she launched Morphology Games in the fall of 2009 and quickly sold out of her original units. In 2010, she went to the New York Toy Fair where Morphology Games received two “Top New Toys of 2010” nods. @morphologygames

MUSCLE MARKETING
Shannon Wilburn, Co-founder and CEO of Just Between Friends
Just Between Friends’ CEO Shannon Wilburn co-founded the company back in 1997 as one of two moms in Tulsa, Oklahoma who wanted to save money on children’s items while dressing their kids in the latest and greatest fashions. Together with her co-founder, Daven Tackett, she held a sale in her living room that grossed slightly over $2,000. In 2004, the pair franchised the business and now, as sole owner she continues to oversee operations. With 132 franchises in 25 states and total sales nationwide of more than 25 Million she works with her growing staff to support franchisees as they grow their business. @JBFFranchise @ShannonWilburn

MOBILE MARKETING
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

VIDEO MARKETING
Antonio Centeno, founder of Real Men Real Style
Former U.S. Marine turned Men’s Style Expert. Antonio creates videos, podcasts, and articles that help men dress professionally and build wardrobes that complement their individual style. @RMRStyle
 
 
SALES FOR SMALL BUSINESS SUCCESS
Erika Lyremark, Creator + Mastermind of Daily Whip
Erika Lyremark (Lira-mark), teaches women entrepreneurs how to have unshakable confidence in their businesses, increase their clout and make a ton of cash. She’s also the author of Think Like A Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market. @dailywhip
 
SALES FOR SMALL BUSINESS SUCCESS
Maia Haag, Founder and CEO of I See Me! Inc.
Maia started I See Me! in May 2000 to provide the highest quality, most personalized children’s books available. The goal of I See Me! books is to show each child how absolutely unique and special he or she is, to teach the child how to spell his or her name, and to build vocabulary skills. Maia’s personalized storybook books have been granted the iParenting Award, Family Choice Award, Mom’s Choice Award, and Benjamin Franklin Award. @ISeeMe_Maia
 
PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

LUNCHTIME BREAKOUT DISCUSSIONS

PITCH THE MEDIA
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

MY TOP 3 SIX-FIGURE FACEBOOK SECRETS REVEALED
Molly Dalbec, 2-Star Ambassador at Visalus
Molly Dalbec is a top 20 income earner for the #1 Health Platform and FASTEST growing Health Challenge in North America today. She has extensive knowledge in Social Media, Online Marketing, Team Building and more. She places a high emphasis on cultivating LONG-term, loyal business relationships and currently has business partners all around the US, Canada and the UK. @mollydalbec

SUCCESS MINDSET: HOW TO GET A HUGE ROI ON SMALL DAILY HABITS
Erika Lyremark, Creator + Mastermind of the Daily Whip
Erika Lyremark (Lira-mark), teaches women entrepreneurs how to have unshakable confidence in their businesses, increase their clout and make a ton of cash. She’s also the author of Think Like A Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market. @dailywhip

A DEEPER DIVE INTO MOBILE MARKETING – MOBILE WEBSITES AND MOBILE APPS
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

BRANDING FOR THE MULTIPLATFORM ENTREPRENEUR: HOW TO OBLITERATE BRAND CONFUSION AND OPTIMIZE CLIENT CONVERSION
Ali Craig, Founder of the Ali Craig Group
As the founding principal of the Ali Craig Group, Ali Craig’s proprietary brand strategy, design, and management style for the multiplatform entrepreneur has transformed countless businesses across the U.S., Canada, and the UK. Her brand savvy, no nonsense advice has been featured in the Wall Street Journal, The New York Daily News and can be seen regularly on CBS, ABC, NBC, and Fox affiliates around the country. @thealicraig

Location: The Crowne Plaza St. Paul Riverfront is near the Minneapolis airport in downtown St. Paul. Spark & Hustle will be held in the Minnesota East Ballroom.

The Crowne Plaza Minneapolis St. Paul Riverfront
11 East Kellogg Boulevard
St. Paul, MN 55101
(651) 292-1900

View Larger Map

Parking: Self parking is available in their attached ramp or Capitol City parking ramp for a fee of $8 per day. Valet parking is available for $10 per day.

Partner Hotel: The Crowne Plaza Minneapolis St. Paul Riverfront

11 East Kellogg Boulevard
St. Paul, MN 55101
(651) 292-1900

Click here to visit the Crowne Plaza Minneapolis St. Paul Riverfront website and book online.

We’ve negotiated super low rates just for you!

Standard Single/Double rooms are available for $119.00 per night.

These rates are available until April 15, 2013 or until all rooms are filled.

To reserve your room, call (651) 292-1900. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.

Register today to reserve your room. Space is limited.

National Sponsors

Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact

On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies

Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Local Sponsors

Unisub is the leading manufacturer of hard sublimatable materials. Headquartered in Louisville, KY we partner with distributors worldwide to bring the best in custom giftables to the marketplace.
 
Social Networking Nanny is a Social Media Concierge company, designing and maintaining the website presence of businesses through Social Media, Website & IT, Graphic Design, Payment Solutions, PR & more! We create a custom package to fit your needs! With our team of Specialists we will make sure you are set up properly with your website and marketing needs, to make your business processes flow smooth from beginning to end, and be visually appealing.
 
People who work at home, road warriors, or global travelers need smart office solutions. Virtual Officenters’ affordable services include everything from a basic mailbox or address, phone answering, offices and meeting rooms by the hour, and FREE co-working spaces in their 5 Twin Cities locations. Don’t be stuck home alone! They have networking and educational opportunities for those clients who want to meet others, sell more services and hone their business skills. You can work Virtually, Anywhere Under the Sun! It’s both flexible and affordable.

Savvy Magazine aims to educate and inspire a community of Twin Cities-area women who share personal stories and real-world information on how to feel, live and look the best they can. Through original reporting, local events and journalist integrity, Savvy is the source for how to be healthy, happy, fashionable and connected.

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.