New York, NY • July 8-9, 2013 • Columbia University

Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).

PURCHASE EARLY BIRD PERFECT PAIR NOW

Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.

Contact us for EXTREME savings on groups of 10 or more.

Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Monday, July 8 – Tuesday, July 9, 2013

Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 2:00 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5:00 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 3:30 PM.

Event Schedule
Day One

• 1:00 PM – Registration Begins
• 2:00 PM – Welcome and Program Begins (Light Snacks Served)
• 5:00 PM – Day One Ends

Day Two

• 8:00 AM – Doors Open
• 9:00 AM – Welcome and Morning Program Begins
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Program Begins
• 3:30 PM – Event Ends

Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Wendi Caplan Carroll, Area Director of the Northeastern United States for Constant Contact
Wendi Caplan-Carroll is Constant Contact’s educational marketing expert in the New York Metro, and Area Director for the Northeastern United States. Wendi has 20 years of experience supporting small business, with a background in sales management, marketing, promotion, executive coaching and facilitation. Wendi serves on the Board of the Manhattan Chamber of Commerce. Additionally, she was a three-time national Billboard Magazine award recipient for her work in radio marketing and sales. She has written articles for NYreport.com and has been quoted by Fortune Magazine, Crain’s, Newark Star Ledger and New York Enterprise Report. @constantcontact @wendicc

HOW TO GET ANYTHING YOU WANT
Rachel Luna, Best Selling Author, Speaker, Coach, & Founder of The Tailor Made Life
Best Selling Author, Rachel Luna, is an internationally sought-after speaker & coach who helps women get clarity and confidence so they can take the action they need to get the results they want in life, business and body. @itsmerachelluna

MUSCLE MARKETING
Sarah Palisi Chapin, CEO of Hail Merry Snacks
Sarah began her career in food retailing on the boardwalk of the Jersey Shore and fine dining restaurants, beachside. A graduate of Purdue, she managed restaurants while putting herself thru school, interning as a designate for Disney EPCOT & American Airlines, after serving as the GM for a campus Noble Roman’s in the development of a fleet of mobile restaurants. Her career hallmark has been innovation, pioneering the creation of the food industry’s first miniature express cooking kiosks to retail in airports, stadiums, offices and universities. She is committed to influencing how America eats by helping to make all natural products available on a broad scale. @HailMerrySnacks @sarahchapinHM

MUSCLE MARKETING
Ceci Johnson, Founder of Ceci New York
Ceci Johnson is the founder of Ceci New York, the internationally renowned luxury invitation and corporate ID design house. As an expert in luxury invitation design, branding, and visual styling, she is the “go-to” force among a global high-profile social and corporate clientele, including royalty, A-list celebrities, and leading luxury brands. In November 2009, she introduced her White Label collection, a selection of ready-to-order designs available at the finest retailers worldwide. The line includes matching save the dates, invitations, place cards, and thank you notes that boast Ceci’s authentic originality and chic style. @CeciNewYork

MUSCLE MARKETING
Bridget Firtle, CEO and Founder of The Noble Experiment
In 2011, Bridget, with the aid of several supportive investors, established The Noble Experiment NYC to bring the timeless tradition of distilling back to New York City. The company aims to produce all natural, premium quality distilled spirits distinctive to New York City through the use of locally grown and harvested ingredients. Small batch, hand-crafted spirits were once a thing of the past – our dream is to reinvent this industry once again alongside the continued growth and rebirth of the cocktail. @tneNYC

PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

LUNCHTIME BREAKOUT DISCUSSIONS

PITCH THE MEDIA
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

A DEEPER DIVE INTO MOBILE MARKETING – MOBILE WEBSITES AND MOBILE APPS
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

FUHGEDDABOUDIT MARKETING
Lora Condon, Owner of Magic Hands, Skin & Beauty Spa
Lora Condon is a national award winning beauty expert, spa consultant and author of Spa Wars – The Ugly Truth About the Beauty Industry. Featured in the NY Times, American Spa, Time Out NY and considered the best eyebrow shaper in New Jersey by InStyle Magazine. Lora created the Fuhgeddaboudit Marketing Kit for small business owners with little to no money in their marketing budget.

BIRTHING MARI
Melanie Berger, Founder of Mariwear
Melanie Berger is the founder/designer of Mariwear – a new, innovative line of lounge/sleepwear with built-in shape and support. Working with industry experts and keeping it all in the USA, she has spent the past two years engineering this specialty garment. Her vision is to give women an alternative that will transform the way women dress at the end of the day. Mariwear was officially launched in Sept. of 2012 and is sold to women in the U.S. and abroad.

SERVING VS. SELLING: EFFECTIVE STRATEGIES TO BUILD RELATIONSHIPS AND INCREASE REVENUE
Rachel Luna, Best Selling Author, Speaker, Coach, & Founder of The Tailor Made Life
Best Selling Author, Rachel Luna, is an internationally sought-after speaker & coach who helps women get clarity and confidence so they can take the action they need to get the results they want in life, business and body. A former US Marine Veteran, Rachel’s straight talk approach helps her clients and audience members achieve new heights of success and goal achievement in record time. @ItsMeRachelLuna

RECONCILE THIS: TIPS FOR MAKING SMALL BIZ BOOKKEEPING EASIER
Stacy I. Kildal, Founder of Kildal Services LLC and RadioFreeQuickBooks
QuickBooks and Mobile App Guru, Technology Addict and public speaker – where she has the privilege of offering insight, information and best practices on keeping your books in a completely unscripted, entertaining and sometimes irreverent way. Co Founder and CoHost of www.RadioFreeQB.com, a weekly live, online radio show/podcast that reaches close to 10,000 listeners each week, she embraces her accounting nerdiness and snuggles right up with it. Stacy has been recognized by Intuit as being an international expert on QuickBooks Online, and as part of Intuit’s Trainer and Writer network has authored many training courses; she also teaches regular QuickBooks and technology workshops through the local county SBTDC, as well as the local community college and continuing education classes for various school districts. @StacyKildal @RadioFreeQB

BRANDING FOR THE MULTIPLATFORM ENTREPRENEUR: HOW TO OBLITERATE BRAND CONFUSION AND OPTIMIZE CLIENT CONVERSION
Ali Craig, Founder of the Ali Craig Group
As the founding principal of the Ali Craig Group, Ali Craig’s proprietary brand strategy, design, and management style for the multiplatform entrepreneur has transformed countless businesses across the U.S., Canada, and the UK. Her brand savvy, no nonsense advice has been featured in the Wall Street Journal, The New York Daily News and can be seen regularly on CBS, ABC, NBC, and Fox affiliates around the country. @thealicraig

Location: Alfred Lerner Hall at Columbia University on New York City’s upper west side. Spark & Hustle will be held in the Roone Arledge Auditorium.

Columbia University, Alfred Lerner Hall
2920 Broadway
New York, NY 10027
(212) 854-5800

View Larger Map

Parking: You may park on the streets around campus or use the local parking garages. Click here for a listing of local parking garages.

Hotels Recommended by Columbia University:

Hotel Beacon

2130 Broadway at 75th Street

New York, NY 10023

(212) 787-1100 ext. 2

Click here to visit Hotel Beacon’s website.

Standard Single/Double rooms are available for $235.00 per night.
King Suite rooms are available for $235.00 per night.

These rates are available until May 24, 2013 or until all rooms are filled.

To reserve your room, call (212) 787-1100 ext. 2. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.

The Hotel Newton

2528 Broadway at 75th Street

New York, NY 10025

(212) 678-6500

Click here to visit The Hotel Newton’s website.

Single rooms are available for $150.00 per night.
Double rooms are available for $190.00 per night.

These rates are available until May 7, 2013 or until all rooms are filled.

To reserve your room, call Emilio Morales Jr. at (212) 687-6500 Don’t forget to mention our group name – SPARK & HUSTLE – and our group number 240698 to receive the exclusive rate.

Other Recommended Hotels:

The Lucerne Hotel

201 West 79th Street

New York, NY 10024

(212) 875-1000

The Excelsior Hotel

45 West 81st Street

New York, NY 10024

(212) 362-9200

On The Avenue

2178 Broadway

New York, NY 10024

(212) 362-1100

Register today to reserve your room. Space is limited.

National Sponsors

Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact

On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies

Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Local Sponsors
Unisub is the leading manufacturer of hard sublimatable materials. Headquartered in Louisville, KY we partner with distributors worldwide to bring the best in custom giftables to the marketplace.
 
Debra Angilletta is a behavioral iridologist and wealth strategist who works with entrepreneurial women to answer, “Who am I?, What’s best for me?, How do I get to where I want to go?” In addition to her iridology and coaching certifications, Debra holds a bachelor’s degree in business management and economics. Working with Debra, women remove their fear of the unknown and get on the path to purpose. The result: they start attracting the right clients, double their revenue, and finally operate in a way that serves them.

The Ali Craig Group helps the multi-platform entrepreneur, (speaker, media, author, coach, consultant, who has multiple products and or divisions within your company) eliminate market confusion, reflect your brilliance, and convert your clients by developing a spot on brand. @thealicraig

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.