**Deadline to Enter the Lifetime Moms Contest 7/23/12**

Register today to take advantage of the EARLY BIRD rate – $77.00 for the one-day event (regularly $97.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our PERFECT PAIR. Save money and purchase two tickets to bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor. Just $134.00 for two tickets (regularly $174.00).

PURCHASE A PERFECT PAIR OF TICKETS NOW

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• There’s no time to get tripped up, so we’ll reveal powerful time management techniques and we’ll bust the real fears that may be preventing you from tackling all you want.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• This isn’t a hobby, so we’ll talk openly about money—from readily available funding sources to pricing for profit to sales techniques that are anything but sleazy.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Thursday, August 2, 2012

Time: Doors open at 8:15 AM for registration and the program will begin promptly at 9:00 AM. Seating is on a first-come, first-served basis so make sure to be on time! The day will conclude at approximately 5:00 PM.

Event Schedule

• 8:15 AM – Registration Begins
• 9:00 AM – Welcome
• 10:00 AM – Morning Programs Begin
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Programs Begin
• 5:00 PM – Event Ends

Want to Volunteer? At each event, we have a limited number of spots for volunteers to assist our staff. If you’re interested, you must be willing to arrive by 7am and stay until as late as 7pm. You will enjoy bits and pieces of the event, but you’ll also be assigned a designated role with various tasks that will prevent you from experiencing the program like a registered attendee. It’s a fast-paced day with lots to juggle. If you’ve worked in client-facing roles and aren’t afraid to roll up your sleeves to help execute an amazing event, send us an email to info@sparkandhustle.com telling us about yourself in 200 words or less. Explain why you’d be the perfect volunteer. Include your contact details too. Thanks!

Tory Johnson will moderate the full day, share her expertise and introduce attendees to our all-star line-up of experts who are running successful businesses and will explain how you can do it too.

BUSINESS BASICS KEYNOTE
Julia Baker, creator of Julia Baker Confections
Chic culinary artist and confectioner Julia Baker, serves as founder, head chef and CEO of Julia Baker Confections. Originally beginning her career as a statistician, Julia ultimately followed her passion for food and took her personal and professional dreams in another direction. Julia has been featured in Everyday with Rachael Ray Magazine, O Magazine, the Gayle King Show, and Good Morning America. Julia’s exquisite chocolates are currently available through select fine retailers across the country and online at www.JuliaBakerConfections.com.

• I almost threw in the towel when: “I signed my first-ever lease, purchased several very expensive machines, hired a staff…and the economy took a nose-dive! I wondered how I was going to make this thing go. Fortunately I didn’t throw in the towel and JBC has been successful in one of the hardest economic times our country has seen.”
• Five fitting words: “Determined, goal-driven, fun-loving, loyal, and creative.”
• When the going gets tough, I: “Shut my office door, shed a few tears, then start devising a strategy to move forward.”
• Little known fact: “I am a health nut! I am always reading and researching the latest health tips and exercises. I love being active and eating healthy.”

@JBConfections

BRANDING
Cassie and Marlene Tolman, co-founders of Pomegranate Café
Pomegranate Café began as a shared dream between mother and daughter, Cassie and Marlene Tolman. Their vision was to create a space where delicious flavor and nutritious ingredients came together with extraordinary service in a unique, earth-conscious environment. With those elements in place a seed was planted, and in the fall of 2009 Pomegranate grew into a lovely little neighborhood café.

• We almost threw in the towel when: “We were getting very close to opening our little cafe when we were told by the city that we needed to install a massive hood for the stove and a grease trap – an extra $30 – $50,000 outside of our budget! We negotiated our way out of the grease trap install and borrowed money from family (Cassie’s grandma / Marlene’s mom) for the hood in order to open our doors.
• Five fitting words: “Tenacious, imaginative, cause-oriented, integral, tough.”
• When the going gets tough, we: “Take a deep breath, dig our heels in, work to move through the issue, and believe we have the power to make positive change. “

@pomegranatecafe

Becki Crosby, founder of Whippy Cake

Becki Crosby is the owner and creative designer behind Whippy Cake, an Arizona based small business that started with selling accessories for women and children and has grown into a brand of its own. In addition to her products, Becki works as a professional style consultant and has acquired a dedicated following of readers with her style focused blog. In the past, Becki has been a guest speaker at The Creative Connection, SNAP!, Breathing Space, Elevate and InfusionCon.

• I almost threw in the towel: “The first time someone started copying my product. It’s frustrating when I invest so much time and effort to create something new, only to have someone steal my ideas. I used that frustration to motivate me into creating a brand people recognize as the original interchangeable appliqué headband.”
• Five fitting words: “Sporadic, colorful, bubbly, flaky and fearless.”
• When the going gets tough, I: “Overdose on dr. pepper and candy.”

@whippycake

ENGAGEMENT MARKETING
Ron Cates, Reg. Dev. Dir, Constant Contact
An award-winning business leader, Ron has developed a broad range of solutions for marketing professionals, small businesses, and nonprofit organizations; helping strengthen their customer and donor relationships. Ron is a popular speaker and educator on topics including developing email marketing strategies, designing effective email communications, and maintaining powerful relationships with stakeholders.

• Five fitting words: “Ron is not very shy (those are 5 words!).”
• When the going gets tough, I: “Laugh in toughness’s face, then wrestle toughness to the ground, make it cry, and send it running home to its mother.”
• The most daring thing I’ve ever done: “Quit my corporate job and start my own business as a full-custody single parent of 3.”

@ConstantContact

MUSCLE MARKETING
Jacque Gibson, creator of Beauty Foods
Jacque Gibson created Nightly Beauty for one simple reason: She believes everyone deserves to look and feel their best. She worked with the nation’s leading health experts and food scientists to create our deliciously dreamy drink mix. It nourishes your skin from the inside out and helps you get all the beauty rest you need. Before starting Beauty Foods, Jacque was Creative Director for Bon-Ton Stores, Inc., where she conceptualized and created successful launch programs for Elizabeth Arden, Clarins, Estée Lauder, and many other key brands.

• When the going gets tough, I: “Depending on my mood I work out, pass out, or get a massage.  But if there’s no time, long slow deep breaths usually do the trick.”
• Little known fact: “I was one test away from becoming a black belt in Hapkido”

@beauty_foods

Melissa Hurst, founder of Saving Cents with Sense
*This speaker was selected by Lifetimemoms.com
Melissa Hurst is a mom, instructor, entrepreneur, blogger, and freelance writer. After being laid off in 2007, she pursued her second Master’s degree to starting teaching college courses, which was a lifelong goal. She also started www.SavingCentsWithSense.net, a site dedicated to helping families find quality products, store deals, and money saving tips, in order to help others along the path of frugal living. Her money-saving tips have been featured on Arizona Midday, and she is a regular columnist for LifetimeMoms.com and Times Publications in Arizona.

• I almost threw in the towel when: “I started comparing myself to others in my field too much. It is easy to do, but the problem is that everyone has their own challenges, and by focusing on other people, I was missing the vast opportunities I had for myself. Continuing to focus on my own strengths, priorities, and goals keeps me focused on what truly matters.”
• Little known fact: “I was married on the beach in Hawaii.”

@SavingSense

SALES AND SCALE
Nikki Halbur, co-founder of Adult Beverage Co 

After re-connecting with High School friend Tracy Reinhardt, Nikki Halbur, Arizona business women turned stay at home mom, saw a business opportunity for a product that had more potential then she ever imagined. Some may say that diving headfirst into such a big venture was risky, but Nikki had faith in the brand from the start and refuses to slow down.

• I almost threw in the towel when: “I was traveling so much that my kids would hold onto me and just cry because they didn’t want me to go.  I didn’t consider “quitting” but I knew that I had to make some changes.  Finding the right work/home balance is very tough…and it takes some adjustment from everyone (especially, when you go from being a stay at home mom to traveling the globe for business!).”
• Little known fact: “I love ballroom dancing and that I have a secret crush on Adam Levine of Maroon 5!  (SHHHH!)”

@AdultBeverageCo

Tracy Reinhardt, co-founder of Adult Beverage Co.

Tracy Reinhardt is a California businesswoman and natural entrepreneur who has put her whole heart into the brand and product she built from scratch. Adult Chocolate Milk was created in her own kitchen and along with her strong sales and marketing background she continues to create one of a kind cocktails that bring adult consumers back to a simpler time.

• Ever almost throw in the towel?: “Being the sole single provider for my children has been the driving force behind my success as a woman in business.  Throwing in the towel was never an option.  If you love and believe in what you do, you will be successful and you just can’t give up.”
• The most daring thing I’ve ever done: “Starting a spirits company without any prior experience in that area and then seeing that company grow and expand.”

@AdultBeverageCo

OVERCOMING FEAR AND BUILDING CONFIDENCE

Pamela Slim, founder of Ganas Consulting

Pamela Slim is a writer and dyamic speaker who helps people find success and happiness in the new world of work. Her blog Escape from Cubicle Nation is one of the top career and marketing blogs on the web.

• Five fitting words: “Optimistic. Freedom-inducing. Focused. Happy. Courageous.”
• When the going gets tough, I: “Get on the mat in my martial arts school and pound the bag until I break through and feel powerful again.”
• The most daring thing I’ve ever done is: “Taking the bus from Caracas, Venezuela to the border of Colombia. Ah, youth!”
• Little known fact: “I speak four languages.”

@pamslim

TIME MANAGEMENT
Chris Freytag, National Health and Wellness Expert

• Ever almost throw in the towel?: “Oh gosh, several times when my kids were sick, had a sports injury, had an issue at school, etc. and I was getting on a plane for a business trip. It pulls at your heart strings! I never get to the point of contemplating quitting…I just readjust and move forward.”
• Five fitting words: “Energetic, Motivating, Honest, Extrovert, Passionate.”
• When the going gets tough: “The tough get OBSESSED. I always say ‘OBSESSED’ is a word the lazy use to describe the ‘DEDICATED.’ The tough use WILLPOWER: The ability to ignore temporary pleasure or discomfort to pursue a longer-term goal.”

@chrisfreytag

MIND FOR BUSINESS SUCCESS
Bogi Lateiner, founder of 180 Degrees Automotive
Sarah “Bogi” Lateiner started 180 Degrees Automotive to provide individualized automotive repair service and educational programs about automobile maintenance, and to break the stereotype that “women don’t know anything about cars.” Her mission is to inform and empower her clients to take an active role in caring for their vehicles, and to encourage other women to pursue careers as auto mechanics. Bogi also stars in a new TV program –All Girls Garage—on Velocity by Discovery.

BONUS EXPERTS: Benefit from the expertise of lunchtime table hosts who will share deep knowledge on specific topics with attendees. You’ll have the option to choose the table of your choice.

Meet directly with our sponsors and vendors at this event!

National Sponsors:

 

If you’d like to become a sponsor or vendor, contact us today.

Partners:

Location: The Hilton Scottsdale Resort & Villas in Scottsdale, AZ. Spark & Hustle will be held in the Grand Ballroom on the first floor.

Hilton Scottsdale Resort
6333 North Scottsdale Road
Scottsdale, Arizona 85250
(480) 948-7750

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Parking: Ample complimentary self-parking and valet are available on site.

Hotel recommendations and travel information coming.

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Lunch, light snacks and beverages will be provided. Be sure to have breakfast prior to arriving to the conference as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 8:15 AM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 9:00 AM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open from 8:15 AM – 5:00 PM.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 20 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.

Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become one of Tory’s Top 20 at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.