San Francisco, CA • July 17, 2012 • South San Francisco Conference Center

On Tuesday, July 17, 2012, Tory Johnson brings Spark & Hustle to take over San Francisco for one jam-packed, high-energy day enabling you to experience big breakthroughs in your business and yourself. You’ll learn, laugh, and leave with a treasure trove of value.

Women attend our events for two main reasons: content and connections.

  • Learn fresh ways to build your business and boost your bottom line
  • Meet prospective clients, customers, collaborators and champions

That’s the Spark & Hustle advantage—come join us.

Come join us and let’s make it happen together!

 

Register


**Deadline to Enter the Lifetime Moms Contest 7/7/12**

Register today to take advantage of the EARLY BIRD rate – $77.00 for the one-day event (regularly $97.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our PERFECT PAIR. Save money and purchase two tickets to bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor. Just $134.00 for two tickets (regularly $174.00).

PURCHASE A PERFECT PAIR OF TICKETS NOW

Here’s what you can expect:

  • Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
  • There’s no time to get tripped up, so we’ll reveal powerful time management techniques and we’ll bust the real fears that may be preventing you from tackling all you want.
  • Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
  • This isn’t a hobby, so we’ll talk openly about money—from readily available funding sources to pricing for profit to sales techniques that are anything but sleazy.
  • Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Schedule


Date: Tuesday, July 17, 2012

Time: Doors open at 8:15 AM for registration and the program will begin promptly at 9:00 AM. Seating is on a first-come, first-served basis so make sure to be on time! The day will conclude at approximately 5:00 PM.

Event Schedule

  • 8:15 AM – Registration Begins
  • 9:00 AM – Welcome
  • 10:00 AM – Morning Programs Begin
  • 12:00 PM – Lunch and Activities
  • 1:00 PM – Afternoon Programs Begin
  • 5:00 PM – Event Ends

Want to Volunteer? At each event, we have a limited number of spots for volunteers to assist our staff. If you’re interested, you must be willing to arrive by 7am and stay until as late as 7pm. You will enjoy bits and pieces of the event, but you’ll also be assigned a designated role with various tasks that will prevent you from experiencing the program like a registered attendee. It’s a fast-paced day with lots to juggle. If you’ve worked in client-facing roles and aren’t afraid to roll up your sleeves to help execute an amazing event, send us an email to info@sparkandhustle.com telling us about yourself in 200 words or less. Explain why you’d be the perfect volunteer. Include your contact details too. Thanks!


Speakers


Tory Johnson will moderate the full day, share her expertise and introduce attendees to our all-star line-up of experts who are running successful businesses and will explain how you can do it too.

BUSINESS BASICS KEYNOTE

Gina Bianchini, founder of Mightybell

Gina Bianchini was an early pioneer in social software, beginning in 2004 when she co-founded Ning (www.ning.com), the first and largest social platform for interests and passions online. Today Gina is the CEO and founder of Mightybell (www.mightybell.com), a new social platform seeking to revolutionize how online groups form, organize, and grow around interests, passions and goals in 2012 and beyond.

  • Ever almost throw in the towel?: “I honestly can say that I have never thought about throwing in the towel. When I think about my grandparents and great-grandparents who worked themselves to the bone doing manual labor as coal miners and plumber, I am grateful that I have the opportunity to take on risks, try things that haven’t been tried, and create.”
  • The most daring thing I’ve ever done: “Start Mightybell on my own. Every data point in the world says that starting a new social software company in 2010 as a 38 years old woman (albeit one with some experience) won’t work. But I’m following my path and passion, right or wrong, success or failure.”
  • Little known fact: “I have read People magazine consistently for 30 years. I am really good at obscure star sightings.”

@GinaB

BRANDING

Pam Marcus, founder of Lifefactory, Inc. and The Cookie Department, Inc.

Pam Marcus began her career as a pediatric physical therapist working with handicapped children and babies. She saw a need for environmentally friendly, healthy products in the infant industry and founded Lifefactory in 2007. Lifefactory has quickly grown into a leading innovative lifestyle company providing reusable glass water and baby bottles with protective silicone sleeves for the entire family. In the past four years, Lifefactory has grown to a $6.5 million company with global distribution. Pam is now the co-founder and CEO of a second start-up, The Cookie Department , which is a first-to-market fully functional cookie company.

  • I almost threw in the towel: “In 2008 we were down to our last few hundred dollars before we got funded.”
  • When the going gets tough, I: “Try not to lose faith and focus on the bigger picture.
  • Little known fact: “I’m really kind of clumsy…”

@LifeFactory  @CookieDept

ENGAGEMENT MARKETING

Elyse Tager, Reg. Dev. Dir. Constant Contact

Elyse Tager is the Regional Development Director for the San Francisco Silicon Valley Region.  She is a veteran entrepreneur and business professional who is passionate about bringing out the marketer in every small business owner.  Having run her own small business for more than a decade, Elyse truly understands what it means to be short on time and starved for resources.  Her seminars provide a wealth of practical marketing techniques, tools and strategies to help small business owners become successful marketers and grow their business through email and social media marketing.

  • I almost threw in the towel when:  “I lost almost 70% of my business in 3 weeks as a result of the economic collapse.”
  • When the going gets tough, I: “Look for options and out-of-the-box ideas, take a deep breath and realize that there are ALWAYS solutions.”
  • Little known fact: “I used to co-own a restaurant.”

@constantcontact

MUSCLE MARKETING

Andra Davidson, Director of Media & Mom Blogs at A+E Television Networks

*This speaker was selected by LifetimeMoms.com

Andra Davidson is Director of Digital Media & Mom Blogs with A +E Television Networks, working on media/PR partnerships and serving as a contributing author and editorial manager for LifetimeMoms.com. Prior to this, Andra joined Lifetime Entertainment via the acquisition of ParentsClick Network , Inc. in 2008, where she co-founded MothersClick.com, one of the world’s first online communities for moms. MothersClick was merged into LifetimeMoms in 2010. She lives in San Francisco with her husband and their two young daughters.
  • I almost threw in the towel when: “I was *this* close (pinching fingers) to missing my sister’s wedding! She got married one week before Mother’s Day –a huge date for us in the parenting business.  My husband and I pulled an all-nighter the night before the wedding to finish up a special Mother’s Day promotion: publishing The Cookbook for Moms.  We made it to the wedding, but the dark circles under my eyes will live on forever in those wedding photos.”
  • When the going gets tough, I: “Scream for 5 seconds (sometimes 10), then dig in and keep on going until the job is done!”
  • Little known fact: “I only became “computer literate” about 5 years prior to starting an online business!”

@andradavidson

SALES AND SCALE

Kathy Wiley, founder of Poco Dolce Confections

Poco Dolce Confections was started by Kathy Wiley in 2003 as a small San Francisco baking company specializing in regional Italian pastries. Within a year, she discovered a passion for creating hand-made chocolates with unique and exciting flavors. Having a predilection for more savory foods, Kathy decided to finish a piece of bittersweet chocolate with a sprinkling of Grey Sea Salt (also known as Sel Gris.) Poco Dolce’s bittersweet chocolate “Tiles” were born.

@pocodolcesf

Kat Nouri, founder of Modern-twist

Kat Nouri, the founder and creative director of Modern-twist, grew up in a community that was passionate about nutrition, spirituality and organic farming. Carrying on those nutritious values, Kat is a believer that food, its preparation, and the gatherings bring people of all walks of life together. Modern-twist’s home accessories have built a loyal following of people of all ages and backgrounds, who share our passion for the fantastic food culture.

  • Ever almost throw in the towel?: “I honestly can’t say I have gone that far. I did loose many nights of sleep knowing I had to pay my major vendor 100k and I had 5k in the bank. But I just kept my chin up. My Mom and husband reminded me, “what’s the worst that can happen? Just keep on trucking,” and I do.
  • Five fitting words: “Resilient, energetic, fair, hard worker, tenacious.”
  • Little known fact: “I probably have ADD, and I’ve made it my strength. I love multi-tasking. Also, I know what I’m good at and what tasks I should hire for. I have made my weakness my strength.

@moderntwist

OVERCOMING FEARS AND BUILDING CONFIDENCE

Pamela Slim, founder of Ganas Consulting

Pamela Slim is a writer and dyamic speaker who helps people find success and happiness in the new world of work. Her blog Escape from Cubicle Nation is one of the top career and marketing blogs on the web.

  • Five fitting words: “Optimistic. Freedom-inducing. Focused. Happy. Courageous.”
  • When the going gets tough, I: “Get on the mat in my martial arts school and pound the bag until I break through and feel powerful again.”
  • The most daring thing I’ve ever done is: “Taking the bus from Caracas, Venezuela to the border of Colombia. Ah, youth!”
  • Little known fact: “I speak four languages.”

@pamslim

DEFINING YOUR VISION

Cyndee Lake, founder of Just Think Dynamics

*This speaker was chosen by Intuit GoPayment

Unlocking excellence through a passion for human dynamics, a commitment to curiosity and a spirit of fun reflects Cyndee Lake’s approach to coaching, mentoring and leadership development.  With a proven track record of strategic thinking, sustainable change leadership, product development, sales, customer service, healthcare compliance and building high performing teams, she has influenced the growth and success at large, mid-size and small businesses.

  • I almost threw in the towel when: “I wrote the check to go with my first tax return as Just Think Dynamics.”
  • When the going gets tough, I: “Refocus on my purpose and values.”

@CyndeeLake

TIME MANAGEMENT

Joshua Zerkel, CPO and founder of Custom Living Solutions

Joshua Zerkel is a Productivity Strategist, a Certified Professional Organizer® and the CEO and founder of Custom Living Solutions, the San Francisco Bay Area’s premier productivity and organizing consulting firm. Founded in 2003, their mission is to help entrepreneurs, small businesses, service providers, and home office workers find easy ways to take control of their paper, space, time, and technology so they can boost productivity and profits.

  • Five fitting words: “Determined, effective, sarcastic, organized, and hungry!”
  • When the going gets tough, I: “Put one foot in front of the other and keep going.”

@joshuazerkel

MIND FOR BUSINESS SUCCESS KEYNOTE

Jessica Herrin, co-founder of Stella & Dot

Jessica Herrin, a mother of two and mentor to many, had a vision to create a new kind of company that would offer today’s busy woman a career alternative. As co-founder of WeddingChannel.com, Jessica wanted to use her savvy to help solve the modern woman’s dilemma: achieving success and balance through a career you love. Never one to go with the status quo, Jessica felt that the typical home based business just didn’t deliver. Jessica’s vision called for an entirely new concept that could guarantee women flexibility, reward, style, profit and fun. With an irresistible product and exceedingly personal service, a proven formula for passionate earning and personal success was born.

  • Five fitting words: “Mom, tenacious, optimistic, driven, loving.”
  • When the going gets tough, I: “Play with a little pain!”
  • The most daring thing I’ve ever done: “Quit my job, ask my husband to do the same so we could move and start a business I really had no idea how to run.”
  • Little known fact: “When I’m home, I’m a hermit.”

@stelladot

BONUS EXPERTS: Benefit from the expertise of lunchtime table hosts who will share deep knowledge on specific topics with attendees. You’ll have the option to choose the table of your choice.


Sponsors + Vendors


Meet directly with our sponsors and vendors at this event!

National Sponsors:

Go from Headache to hassle-free with easy, comprehensive online payroll

Grow your business with effective email marketing and more

Accept credit cards on your mobile device and never miss a sale!

Register for any Spark & Hustle event and then enter to win a $10,000 prize package

AVIS is in the business of treating people like people

Receive exclusive weekly offers and rewards just for buying the supplies you need most with MaxPerks Bonus Rewards

 

If you’d like to become a sponsor or vendor, contact us today.

Partners:

The Crave Company

SUCCESS Magazine


Travel


Location: The South San Francisco Conference Center is an award-winning space centrally located at the heart of the Bay Area biotech region, leading edge of Silicon Valley, minutes from San Francisco Airport and 15 minutes from downtown San Francisco. Spark & Hustle will be held in Salon E on the first floor.

South San Francisco Conference Center
255 South Airport Boulevard
South San Francisco, CA 94080
(650) 877-8787

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

View Larger Map

Parking:The South San Francisco Conference Center shares complimentary parking with both neighboring hotels – the Holiday Inn to the south and the CitiGarden Hotel to the north. Additional complimentary parking is available diagonally across the street in the lot located between the Travelodge and the Best Western Grosvernor Hotel.

Partner Hotel: Holiday Inn San Francisco Intl. Airport

275 South Airport Blvd.
South San Francisco, CA 94080
(650) 873-3550

Click here to visit the Holiday Inn San Francisco Intl. Airport website.

We’ve negotiated super low rates just for you!

Standard Single/Double rooms are available for $149.00 per night.

These rates are available until June 25, 2012 or until all rooms are filled.

To reserve your room, call (650) 873-3550 or 1-800-HOLIDAY. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.  You can also book your room online by clicking HERE.

Register today to reserve your room. Space is limited.

FAQ


Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Lunch, light snacks and beverages will be provided. Be sure to have breakfast prior to arriving to the conference as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 8:15 AM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 9:00 AM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open from 8:15 AM – 5:00 PM.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 20 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.

Host!


Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become one of Tory’s Top 20 at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

sponsors

Intuit GoPayment Constant Contact Office Max SurePayroll Lifetime Moms Avis