San Francisco, CA • April 15-16, 2013 • South San Francisco Conference Center

Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).

PURCHASE EARLY BIRD PERFECT PAIR NOW

Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.

Contact us for EXTREME savings on groups of 10 or more.

Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Monday, April 15 – Tuesday, April 16, 2013

Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 2:00 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5:00 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 3:30 PM.

Event Schedule
Day One

• 1:00 PM – Registration Begins
• 2:00 PM – Welcome and Program Begins (Light Snacks Served)
• 5:00 PM – Day One Ends

Day Two

• 8:00 AM – Doors Open
• 9:00 AM – Welcome and Morning Program Begins
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Program Begins
• 3:30 PM – Event Ends

Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

KEYNOTE
Shari Fitzpatrick, Speaker, Author, Entrepreneur and Founder of Shari’s Berries
Shari Fitzpatrick is the creator of the world’s finest line of gourmet-dipped strawberries, the renowned Shari’s Berries. In 1989, with a $1,500 cash advance, having just moved to a new town, Shari took her passion and hobby of chocolate dipping strawberries and turned it into a business. Today Shari is an Inspirational Speaker and her new book, “Berried in Chocolate,” points out the importance of family, faith, friends, and fearlessness while revealing how God became her best business partner and that faith and street smarts can be just as useful as a college degree. @sharifitz

PITCH IT!
Romy Taormina, Nausea Relief Chief and Co-Founder of Psi Health Solutions, Inc.
Romy is Nausea Relief Chief and Co-Founder of Psi Health Solutions, Inc.; the mom of two boys, and wife of 17 years. Mom-invented and patented Psi Bands are FDA-cleared acupressure wrist bands for the relief of nausea due to morning sickness, motion sickness, anesthesia and chemotherapy. Psi Bands are sold at more than 6,000 U.S. locations and will be available at more than 13,000 stores this May. @PsiBands

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Elyse Tager, Regional Development Director of Northern California for Constant Contact
Elyse Tager is Constant Contact’s educational marketing expert in Northern California. Elyse has more than 20 years experience supporting small business, with a background in social media, online marketing strategy and marketing education. Elyse has educated more than a thousand small businesses on behalf of Constant Contact since joining the team in April of 2011 and has been a speaker on social media topics for the Association of Professional Fundraisers, the American Marketing Association, Ad-TechSF, the Direct Marketing Association, Women in Consulting and Hubspot. @constantcontact @ElyseTager

MUSCLE MARKETING
Vanessa Wauchope, Founder of Sensible Sitters Inc.
Vanessa founded Sensible Sitters in 2005 in New York City and has lead the company’s expansion to The Hamptons, Los Angeles, Palm Beach & San Francisco. Regarded as a Childcare & Family Planning Expert, Vanessa’s blog Sensible Suggestions provides expert advice on childcare and safety tips. Having travelled all over the world with families, Vanessa has also created the first Travel Babysitting Course. This course is available to sitters in the New York City, Los Angeles & San Francisco offices. @sensiblesitters

MUSCLE MARKETING
Bibby Gignilliat, Founder and CEO of Parties that Cook
Bibby Gignilliat is the CEO of Parties that Cook – a mobile cooking party company staging culinary team building events in rented kitchens and private homes throughout the San Francisco Bay Area, Chicago, Seattle and Portland. Our clients are companies like Apple, Google, EBay, Wells Fargo and Amazon. We also work with small businesses and individuals looking for cooking classes or private parties. @PartiesThatCook

SALES FOR SMALL BUSINESS SUCCESS
Rebecca Jean Alonzi, Owner and Chef of Rebecca Jean Catering & Events
Rebecca Jean Alonzi is owner of the San Francisco catering company Rebecca Jean Catering & Events. Her nearly five year old company has grown an astonishing 1,580 percent in the last three years, gaining a reputation for artfully presented restaurant-quality food and unparalleled event production for clients throughout the Bay Area including Google, StumbleUpon and Pinterest. Rebecca’s rapid success and passionate drive was recognized by the Women’s Initiative for Self Employment in 2011 when she received its coveted Women’s Entrepreneur of the Year Award. @RebeccaJeanSF

SALES FOR SMALL BUSINESS SUCCESS
Jill Donovan, Owner and Designer of Rustic Cuff
Jill created Rustic Cuff in the summer of 2011 on the floor of her guest bedroom when she grew weary of searching for that perfect cuff and decide to create her own. Jill’s passion for quality and unique designs helped Rustic Cuff to expand from a basic leather cuff line into an entire collection including exotic skins, original design collections and a selection of one of a kind sterling silver monogram cuffs. Rustic Cuff won the QVC Sprouts Award in 2012 for favorite new product and can be found in over 80 stores across the country as well as online at RusticCuff.com. Jill is also an Adjunct Law Professor at the University of Tulsa. @RusticCuff

PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

LUNCHTIME BREAKOUT DISCUSSIONS

PITCH THE MEDIA
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

GETTING YOUR BUSINESS READY FOR BIG BOX RETAILERS
Vanessa Ting, Former Target Buyer and Romy Taormina, Product Entrepreneur
Vanessa Ting is a former Retail Buyer from Target Corporation and currently the founder of two companies: Buyerly, a website that connects product companies with retail buyers, and Retail Path, a consultancy that develops retail distribution growth strategies for product companies. Her clients count on Vanessa to grow their retail presence at Walmart, Target, Babies R’ Us, Buy Buy Baby, CVS, and many other retailers.

Romy is Nausea Relief Chief and Co-Founder of Psi Health Solutions, Inc.; the mom of two boys, and wife of 17 years. Mom-invented and patented Psi Bands are FDA-cleared acupressure wrist bands for the relief of nausea due to morning sickness, motion sickness, anesthesia and chemotherapy. Psi Bands are sold at more than 6,000 U.S. locations and will be available at more than 13,000 stores this May. @PsiBands

RECONCILE THIS: TIPS FOR MAKING SMALL BIZ BOOKKEEPING EASIER
Stacy I. Kildal, founder of Kildal Services LLC and RadioFreeQuickBooks
QuickBooks and Mobile App Guru, Technology Addict and public speaker – where she has the privilege of offering insight, information and best practices on keeping your books in a completely unscripted, entertaining and sometimes irreverent way. Co Founder and CoHost of www.RadioFreeQB.com, a weekly live, online radio show/podcast that reaches close to 10,000 listeners each week, she embraces her accounting nerdiness and snuggles right up with it. Stacy has been recognized by Intuit as being an international expert on QuickBooks Online, and as part of Intuit’s Trainer and Writer network has authored many training courses; she also teaches regular QuickBooks and technology workshops through the local county SBTDC, as well as the local community college and continuing education classes for various school districts. @StacyKildal @RadioFreeQB

Location: The South San Francisco Conference Center is an award-winning space centrally located at the heart of the Bay Area biotech region, leading edge of Silicon Valley, minutes from San Francisco Airport and 15 minutes from downtown San Francisco. Spark & Hustle will be held in Salon E on the first floor.

South San Francisco Conference Center
255 South Airport Boulevard
South San Francisco, CA 94080
(650) 877-8787

View Larger Map

Parking:The South San Francisco Conference Center shares complimentary parking with both neighboring hotels – the Holiday Inn to the south and the CitiGarden Hotel to the north. Additional complimentary parking is available diagonally across the street in the lot located between the Travelodge and the Best Western Grosvernor Hotel.

Partner Hotel: Hampton Inn & Suites

300 Gateway Blvd.
South San Francisco, CA 94080
(650) 876-0200

Click here to visit the Hampton Inn & Suites website.

We’ve negotiated super low rates just for you!

Standard Double rooms are available for $159.00 per night.
Standard King rooms are available for $159.00 per night.

These rates are available until March 21, 2013 or until all rooms are filled.

To reserve your room, call (650) 876-0200. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.

Register today to reserve your room. Space is limited.

National Sponsors

Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact

On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies

Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Local Sponsors

Ambit Energy provides a huge savings on electricity and natural gas services in deregulated markets across the United States, primarily marketed through a direct sales channel. As an Ambit Energy Independent Consultant, you can make money by helping people save money on a service they use and have to have every month — electricity and natural gas. Earn unlimited monthly residual income offering cost-effective choices for today’s energy consumer. In 2010, Ambit was named #1 Fastest-Growing Private Company in America by Inc. Magazine, and we continue to pick up steam as the fastest-growing company in the retail energy sector today. @AmbitEnergy

The Ali Craig Group helps women bring raw passion, intense pleasure, meaningful connections and a set advantage to their business, brand, personal style, space and lives. Through The New MADE Revolution MAG™ (a fun, informative, and cheeky monthly dose of practicality, peace, and sanity), private one day intensives, and cost effective “in the box” systems, the Ali Craig Group helps modern business women passionately love what they do and have a “spot on” life. @thealicraig
 
Christa & Captain Handbags are a patent pending, 2-in-1 planet friendly handbag line where eco-function meets fashion. Our tote bags carry your everyday items AND have designated pockets that store our included reusable bags inside of them creating the ultimate marriage of the traditional purse and the reusable bag — in one savvy unit. Our reusable bags easily tuck away in their pockets until you need their services. You’ll find hundreds of uses for your reusable bags not only at the checkout, but also the library, farmers market, impromptu shoppings trips, while traveling, to carry your lunch or gym clothes, kids sporting events and more. We love helping busy women become eco-friendly and stay organized. @Christaandcapt

Rustic Cuff is a unique line of custom cuffs created by Jill Donovan. Rustic Cuff designs feature exotic skins, original metal designs and one of a kind sterling silver monogram cuffs. A celebrity favorite, Rustic Cuff fans include Miranda Lambert, Kathie Lee Gifford, Britney Spears and Emily Maynard, the latest Bachelorette. Rustic Cuff can be found in over 100 stores across the country as well as on the web at www.RusticCuff.com.

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.