Washington, DC • April 29-30, 2013 • Waterford at Springfield

Register today to take advantage of the EARLY BIRD rate:
$149.00 for the two-day event (regularly $179.00).

PURCHASE EARLY BIRD TICKETS NOW

Or try our EARLY BIRD PERFECT PAIR of tickets:
Two tickets for $278 for the two-day event (regularly $358.00).

PURCHASE EARLY BIRD PERFECT PAIR NOW

Save money and buy two tickets so you can bring a friend, family member, partner, client, collaborator—or someone you’d like to thank or honor.

Contact us for EXTREME savings on groups of 10 or more.

Student rate: If you’re a current student with a valid .edu address, email alex@sparkandhustle.com for special student rates.

Here’s what you can expect:

• Ideas are a dime a dozen, so we’ll assess your action steps and execution plans so you know when to pause and when to pounce to make big things happen.
• Standing out among the cluttered masses is key, so we’ll plot branding, social media, marketing and traditional PR strategies that actually work to get you noticed by the right people.
• Going it alone sucks, so we’ll introduce you to the best group of BBFs—business best friends—the people who’ll hold you accountable and fuel your success.

Date: Monday, April 29 – Tuesday, April 30, 2013

Time: Doors open on Monday at 1:00 PM for registration and the program will begin promptly at 2:00 PM. Seating is on a first-come, first-served basis so make sure to be on time! Monday will conclude at approximately 5:00 PM. Doors open on Tuesday at 8:00 AM and the program will begin promptly at 9:00 AM. Tuesday will conclude at approximately 3:30 PM.

Event Schedule
Day One

• 1:00 PM – Registration Begins
• 2:00 PM – Welcome and Program Begins (Light Snacks Served)
• 5:00 PM – Day One Ends

Day Two

• 8:00 AM – Doors Open
• 9:00 AM – Welcome and Morning Program Begins
• 12:00 PM – Lunch and Activities
• 1:00 PM – Afternoon Program Begins
• 3:30 PM – Event Ends

Join the HOST! Committee
Spark & Hustle draws on community and builds camaraderie unlike any other conference series. The attendees Tory Johnson attracts to her events are a rare breed. Yes, they’re serious about small business and they’re eager to expand their influence and boost their bottom line. But there’s a whole lot more. These are kind, curious, nice, fun, quirky, candid, determined, loyal, big-hearted, really good women—plus a handful of great men. They’re the people you want to hang out with and do business with. You don’t find that everywhere.

If this describes people you know, then we’d love for you to join the Spark & Hustle Host Committee and become a part of Tory’s Team at the event in your area.

It’s pretty simple: register yourself for at least one event and then refer registrants by reaching out to the people you know and believe would benefit from attending. (We’ll gladly send you tips on how to easily accomplish this.)

As a token of our appreciation, we’ve created a sensational benefits package to honor your support.

If you’re interested and ready to rock, please send an email to host@sparkandhustle.com letting us know which event(s) you’ve registered for and include your name, email, phone, location, a bit about you personally and professionally. Also tell us why you’re an ideal Spark & Hustle host to join Tory’s Top 20. You’ll hear back within 24 hours tops.

KEYNOTE
Sarah Palisi Chapin, CEO of Hail Merry Snacks
Sarah began her career in food retailing on the boardwalk of the Jersey Shore and fine dining restaurants, beachside. A graduate of Purdue, she managed restaurants while putting herself thru school, interning as a designate for Disney EPCOT & American Airlines, after serving as the GM for a campus Noble Roman’s in the development of a fleet of mobile restaurants. Her career hallmark has been innovation, pioneering the creation of the food industry’s first miniature express cooking kiosks to retail in airports, stadiums, offices and universities. She is committed to influencing how America eats by helping to make all natural products available on a broad scale. @HailMerrySnacks @sarahchapinHM

GET YOUR HASHTAG ON
Sue B. Zimmerman, owner and founder of SueB.Do & Sue B. Zimmerman Enterprise
Sue B. Zimmerman, aka SueB, is a passionate, successful, high- energy entrepreneur, with the ability to read a changing market and to create revenue opportunities to leverage emerging consumer trends. SueB is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, SueB is a master at connecting and empowering others to be successful entrepreneurs. @suebdogal

PITCH IT!
Lena West, CEO and Chief Media Strategist of Influence Expansion
As the CEO & Chief Social Media Strategist of Influence Expansion (formerly xynoMedia), Lena has helped thousands of women entrepreneurs profit from the power of Social Media and the Internet. As a certified technical expert, West learned about the intricate aspects of computers and networking while consulting with Fortune 500 companies such as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard International. After cutting her ‘technical teeth’, she founded xynoMedia in 1997. @lenawest

AN ALL-NEW PRESENTATION TO BOOST YOUR BIZ WITH EMAIL + SOCIAL MEDIA MARKETING
Gina Watkins, Regional Development Director of DC Metro Region for Constant Contact
Gina M. Watkins is Constant Contact’s educational marketing expert in the DC Capital Region, including Virginia, Maryland and nearby areas. Gina has more than 20 years of experience supporting small business, with a background in relationship marketing, sales, business development and direct marketing experience. Gina’s passion for helping people, businesses and organizations succeed shows in her upbeat, humorous and highly informative seminars and workshops. Gina has educated more than 25,000 small businesses on behalf of Constant Contact since joining the team in September of 2006, and looks forward to educating many more on the power of engagement marketing and easy ways to grow their businesses. @constantcontact @GinaWatkins

MUSCLE MARKETING
Sarah Caplan, Co-founder of Footzyfolds
Sarah founded Footzyfolds with her sister Jennifer in 2009 to capitalize on a void in the shoe market – rollable shoes that can easily be stored in a woman’s handbag. Sarah came up with the idea after years of dealing with uncomfortable high heels and carrying a large evening bag with extra shoes. Funding Footzyfolds on their own, the sisters have grown the company into a multi-million dollar business that has been featured on numerous television shows and in Oprah’s O Magazine. Their shoe collections are currently sold in major department stores such as Bloomingdales, and Macy’s, as well as over 3,000 other retail stores. @footzyfolds

MUSCLE MARKETING
Carla David, founder of Carla David Design Co.
Carla David is a talented and much sought after graphic design artist with lifelong interests in art, design, antiques, paper, fashion, fine foods, music and travel. Prior to starting Carla David Design, Carla worked as the Art Director for an international company. She has over 10 years of design experience and holds two degrees, one in Art the other in Graphic Design. In 2012 Carla David Design birthed The Dazzling Details Wedding Bazaar a shopping experience for the bride and her girlfriends. In 2013 Carla will open Partee a shop offering a curated collection of stylish party goods. @couturedesigns

MOBILE MARKETING
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

POP MARKETING
Sam Horn, founder of The Intrigue Agency
Sam Horn is the Intrigue Expert, a world-renowned Author, Keynote Speaker and communications strategist who has coached the world’s top entrepreneurs (i.e. Russia, China, the U.S.) and executives (i.e. Intel, Cisco, Boeing) how to communicate more clearly, compellingly and convincingly. @SamHornIntrigue

CAUSE MARKETING
Kevin Borders, Co-founder of Collage.com
Kevin Borders started Collage.com with Co-founder Joe Golden while at the University of Michigan. They launched the website in Fall 2010 and have been growing quickly since. Collage.com was featured on Tory Johnson’s GMA segment in 2011, and continues to focus on innovative ways to help people shape their memories. @collagedotcom

SALES FOR SMALL BUSINESS SUCCESS
Kassandra Rempel, founder of SimplySoles
Kassandra Rempel, the woman “behind the shoe”, is a mother of two, a CPA with a Masters in Tax, and an over-arching (some would say obsessive) lover of shoes. She turned her passion into her profession having founded SimplySoles, Lillybee (her own line of shoes), and most recently, KassiesCloset (an online style guide). @SimplySoles

SALES FOR SMALL BUSINESS SUCCESS
Heidi Kallett, CEO of The Dandelion Patch
The Dandelion Patch is a fine stationery store that began in the heart of downtown Vienna, Virginia. Heidi purchased the company in 2005 when it was a single-store hobby in a non-retail environment with just over $100,000 in annual sales. There are now additional locations in Reston, Georgetown, National Harbor, Leesburg or the outlet location near Tysons Corner in Vienna. The Dandelion Patch partners with hundreds of non-profits annually through our donations and in-store events. @Dandelion_Patch

PROGRAM LEADER
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

LUNCHTIME BREAKOUT DISCUSSIONS

PITCH THE MEDIA
Jenn Lee, Coach Jenn Lee
National Speaker, Small Business Advisor, Media Commentator and Life Coach Jenn Lee isn’t letting anyone or anything stop her from helping women entrepreneurs get busy in their business, get real about their plan, and get GOing towards their GOals! Right to the point with a good dose of humor, Jenn’s Go-Getter attitude and creative strategies quickly landed her a regular spot on Orlando’s FOX Morning show, a regular guest on BLOG talk radio shows and has been featured in publications like Redbook, CBS MoneyWatch, Entrepreneur and SUCCESS Magazine and was recognized as A Woman to Watch by Orlando Womens’ Magazine. @CoachJennLee

A DEEPER DIVE INTO MOBILE MARKETING – MOBILE WEBSITES AND MOBILE APPS
Dana Lynch, Founder of Amplify-Mobile and App Entrepreness
After working for 13 years as a corporate lawyer at some of the biggest firms in America, Dana woke up and decided to create a life for herself, not just a career. She took the branding and tech-marketing skills acquired as managing partner (and honed over the years by many friends “pretty please will you help me…” requests) and turned them into a thriving mobile marketing business. Dana uses her extensive knowledge of the mobile marketing to work with clients of all sizes and across industries to keep them connected to their customers and growing! Dana’s passion for her clients and keen marketing strategy are quickly recognized by all who work with her.

HOW TO ENGAGE ONLINE AND GROW YOUR NETWORK
Sue B. Zimmerman, owner and founder of SueB.Do & Sue B. Zimmerman Enterprise
Sue loves to empower and teach women business owners how to promote online so they can be more successful. A passionate entrepreneur, Sue is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, Sue B. Do is a master at connecting and empowering others to be successful entrepreneurs.

HOW TO CLONE YOURSELF
Amber McCue, owner of NiceOps
Amber McCue is an entrepreneurial business coach and small business consultant empowering leaders to run better businesses in order to make a bigger impact. One client refers to her as a combination of Mother Teresa and the energizer bunny—all wrapped up in a best girlfriend. Fun and full of life, Amber went from a single mom to a six-figure earner by the age of 27. A self-professed workaholic and philanthropist at the core, Amber has worked with businesses of all sizes, from tiny start-ups to multi-million dollar companies, including cofounded her own photography boutique, Three Boudoir. @ambermccue

WHAT ARE APPS, DO I NEED ONE, AND HOW DO I MAKE IT HAPPEN?
Tina Pruitt, Cartwheel Studios
Tina Pruitt gets to play games all day, every day – not only with her son by her side, but also for a living as an Indie App Developer for the Apple Store and Google Play Store. She is a wildly multi-passionate mompreneur, a 3-time breast cancer survivor, inspirational speaker, author, and business consultant. @TinaPruitt

Location: Waterford Receptions at Springfield is conveniently located near the intersection of the Washington Beltway, I-395 and I-95, just 15 minutes from the heart of downtown Washington, DC. Spark & Hustle will be held in the Miller Ballroom on the first floor.

Waterford Receptions at Springfield
6715 Commerce Street
Springfield, VA 22150
(703) 719-5700

View Larger Map

Parking: There is ample complimentary parking on site.

Partner Hotel: Hampton Inn & Suites

6550 Loisdale Court
Springfield, VA 22150
(703) 924-9444

Click here to visit the Hampton Inn & Suites website.

We’ve negotiated super low rates just for you!

Standard Double rooms are available for $139.00 per night.
Standard King rooms are available for $139.00 per night.

These rates are available until April 4, 2013 or until all rooms are filled.

To reserve your room, call (703) 924-9444. Don’t forget to mention our group name – SPARK & HUSTLE – to receive the exclusive rate.

Register today to reserve your room. Space is limited.

National Sponsors

Constant Contact’s leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. @constantcontact

On May 6th, applications for the 2013 Huggies MomInspired Grant Program open. You’ll be able to apply for your chance to receive $15,000 in capital as well as business resources at HuggiesMomInspired.com to help you channel your moments of ingenuity into products that help improve the lives of children and parents! @huggies

Hail Merry is a snack food company born out of the yoga culture that celebrates raw plant-based oils. Their truly great-tasting recipes are consciously prepared to protect the integrity of the pure ingredients they source, offering an unparalleled taste experience. At Hail Merry they seek to nurture each other, their employees, customers and families. Their award-winning non-GMO, gluten-free, vegan and kosher certified snacks and desserts are created and manufactured in Dallas, Texas. @HailMerrySnacks

Local Sponsor
We love our members. Get-a-ways, Vacations, Cruises, Condo/Timeshare Vacations, Bucket-List, Weddings or More…We provide CRA-MAZING service. Whether it is free vacation advice on our new blog – karlaharmer.com/blog, awesome concierge service for members, or cra-mazing customer service for new members.

Customer Service
Call: 212-290-2600
Email: info@sparkandhustle.com

How long will tickets be available?
Tickets are available on a first-come, first-served basis and space is limited in each location. We cannot guarantee that tickets will be available until a certain date.

Will food be provided?
Light snacks and beverages will be provided on day one. Lunch, light snacks and beverages will be provided on day two. Be sure to have lunch prior to arriving on the first day as it will not be served. Be sure to have breakfast prior to arriving to the second day as it will not be served.

What should I wear?
Our event is business casual. No sweats, sneakers or sloppy attire! Check Accuweather.com the night before you pack.

What should I bring?
We suggest you bring business cards and/or any other marketing materials that might be helpful when networking with the other attendees. You never know who you’ll meet, but we know incredible connections are always made. If you have a laptop, you’re welcome to bring it, but it’s by no means necessary.

Is early check-in available?
No, registration will open at 1:00 PM. Entry is not permitted prior to that time.

What if I’m late?
The conference will begin promptly at 2:00 PM and we strongly recommend that you arrive on time so as not to miss any of the sessions! However, if you do arrive late, (these things happen!) don’t worry, registration will remain open throughout the entire event.

Will the conference be available on DVD?
No, the conference will not be available on DVD. Designed to be highly interactive, Spark & Hustle conferences are in-person events only. We’ve selected 15 cities around the country to make it easy for everyone to experience the Spark & Hustle energy!

Will I be able to re-enter the event if I need to step out for a moment?
Yes, just make sure your name badge is visible. This will allow conference staff to confirm that you are a registered attendee of the event.

Are cameras allowed?
Yes, but we have one rule around here about cameras – and we’re pretty strict about it. You may only post photos of us that look good! No half-closed eyes, no double-chins, you get the idea. And we’ll do the same for you. Our staff will share photos of you looking your absolute best. Deal? Deal.

Are cell phones allowed?
Yes, but we ask that you kindly turn your phone to silent before entering the event out of respect for our speakers and for your fellow attendees.

Are laptops allowed?
Yes, but we cannot guarantee that the venue will have wireless internet. Please contact a Spark & Hustle team member at (212) 290-2600 for questions on internet availability in a specific location.

Can men attend?
Men are welcome and encouraged to attend Spark & Hustle!

Will the event have wheelchair access?
Yes, all event spaces have wheelchair access. For questions about accommodations for the impaired, contact the Spark & Hustle team at (212) 290-2600.

Can I cancel my ticket if I’ve already paid?
Since space is limited at each of our events, we do not offer refunds if you opt not to attend. You may transfer your fully paid ticket to another person as long as it’s prior to five days before the event start.To make any kind of transfer, you must notify the Spark & Hustle event management team by phone at 212.290.2600 or email at info@sparkandhustle.com. Your request is not confirmed until you receive an acknowledgment of receipt from our staff. By registering for an event, you acknowledge that you understand and agree to these terms.

Can I purchase tickets on site?
No, tickets must be purchased online.