Meet Tory Johnson
Tory Johnson is wild about small business success, which can be traced to having been unexpectedly fired from a job she loved. The permanent scar from that pink slip led Tory to shift from employee to entrepreneur. She’s built two multi-million-dollar businesses—Women For Hire and Spark & Hustle—while serving as a Good Morning America contributor, #1 New York Times bestselling author of THE SHIFT, contributing editor to SUCCESS magazine and a popular speaker. Oh, and she’s a wife and mom, too.
In 1999 Tory was unexpectedly fired from a PR job at NBC News that she thought she’d have forever. A new boss took over and put his own team in place—despite Tory’s success. This led her to start Women For Hire in the corner of her bedroom, armed only with an AOL address and dial-up Internet service—the most minimal tools around. Tory wasn’t thinking fancy because she had one simple hope: make a decent living to support her family and help some women find jobs. Of course, in the last 14 years, she’s done a whole lot more than that. Tory knows firsthand that anyone can take very deliberate steps to apply essential strategies to turn their passion and purpose to profit.
Tory had no trust fund, no college degree, no celebrity endorsements, and no impressive Rolodex. She started with just two things: a spark of an idea and some serious marketing hustle to make it happen. While it may appear that she got lucky, the truth is that it’s been a series of consistent actions to keep her fresh, relevant and front + center that have enabled her to become the owner of three thriving businesses even as others have suffered greatly through the recession. And it’s the same hustle that has led to success on TV and in print.
Tory proved again that success is rooted in the marketing plan when she launched her third business over the summer of 2013: Shift with Tory. After being told by a big boss at ABC that she needed to lose weight, Tory finally rose above her lifelong struggle with weight and lost over 60 pounds in one year. Her latest book, THE SHIFT: How I Finally Lost Weight and Discovered a Happier Life tells the story of her journey and debuted as an instant #1 NYT bestseller.
If you are inclined to believe those infomercials or sales pages promising the opportunity to get paid gobs of money for sitting on your sofa and doing very little, then meeting Tory won’t be fun. She knows that ideas are a dime a dozen, but the magic is in the execution. It’s all about the hustle, which shouldn’t be mistaken for lots of busy fluff. Tory was never a cheerleader. (Quite the opposite: She was a state champion in high school debate.) This means that creating another rah-rah networking opportunity isn’t what she does. Her events and services are hyper-focused on elevating your marketing in order to drive small business success.
If that’s what you’re looking for, we’ll see you soon at a Spark & Hustle one day marketing workshop—or you’re welcome to contact us about private consulting services with Tory, which have very limited availability each year.