Meet Tory Johnson
Tory Johnson is wild about small business success, which can be traced to having been unexpectedly fired from a job she loved. The permanent scar from that pink slip led Tory to shift from employee to entrepreneur. She’s built two multi-million-dollar businesses—Women For Hire and Spark & Hustle—while serving as a Good Morning America contributor, New York Times bestselling author, contributing editor to SUCCESS magazine and a popular speaker. Oh, and she’s a wife and mom, too.
In 1999—after being unexpectedly fired from a job at NBC News that she thought she’d have forever—Tory started Women For Hire in the corner of her bedroom with twin babies crawling at her feet. Armed only with an AOL address and dial-up Internet service—the most minimal tools around, she wasn’t thinking fancy because she had one simple hope: make a decent living to support her family and help some women find jobs. Of course, in the last 13 years, she’s done a whole lot more than that. Tory knows firsthand that anyone can take very deliberate steps to apply essential strategies to turn their passion and purpose to profit.
Tory had no trust fund, no college degree, no celebrity endorsements, and no impressive Rolodex. She started with just two things: a spark of an idea and some serious hustle to make it happen. While it may appear that she got lucky, the truth is that it’s been a series of consistent actions that have enabled her to become the owner of a thriving business even as others have suffered greatly through the recession. And it’s the same hustle that has led to success on TV and in print.
If you are inclined to believe those infomercials or sales pages promising the opportunity to get paid gobs of money for sitting on your sofa and doing very little, then meeting Tory won’t be fun. She knows that ideas are a dime a dozen, but the magic is in the execution. It’s all about the hustle, which shouldn’t be mistaken for lots of busy fluff. Tory was never a cheerleader. (Quite the opposite: She was a state champion in high school debate.) This means that creating another rah-rah networking opportunity isn’t what she does. Her events and services are hyper-focused on driving small business success.
If that’s what you’re looking for, we’ll see you soon at a Spark & Hustle program—or you’re welcome to contact us about working with Tory privately, which has very limited availability each year.
